This day was mainly for all kinds of skincare products and cosmetics, and the consumers were women.
The purchasing power of women was quite astonishing.
And they had poor control over their shopping---they didn't use their own money most of the time. They didn't work hard to earn money and lacked understanding of the hardships of life, so they naturally didn't feel so bad when they spent it.
Moreover, in the current consumption concept spread on the Internet, women dressed up beautifully to improve themselves. Buying these things was called investing in themselves.
They spent the money with a clear conscience.
Moreover, there was a noble slogan for this consumption-support a conscientious enterprise!
He felt even more at ease spending this money.