John Hayward was the leader of the Sneaky Stormers. It was a bounty hunting group that he made on his own; over the years, he grew it full of thirty members. Initially, he didn't want to exceed five, but as he realized that nobody wished to join him due to his low talents, he saw an opportunity in numbers.
After all, one ant may not be able to lift the prey, but a hundred ants can surely do it. So, he looked for people with the same struggles as him who wanted to be bounty hunters but were lower ranked than a Master Wizard or Silver Knight.
He may not have a remarkable appearance, standing just five foot five and with a bald head and a beardless face, but his voice still helped him, which made him appear wise and confident. Perhaps the reason why all the members follow his lead.