I try myself to explain the finer details of a marketing plan to someone who's very likely a dropout from school.
"The executive summary contains the gist of the entire plan explained in a few words, and should be the first and last entries to be written in the plan. Our entire plan can be explained in a few words… how to make your music reach a wider audience.
"The challenge contains a list of products or services to be marketed as well as principal marketing objectives such as sales figures and goals – and thus should be plain and quantifiable. It's clear that we're marketing your music towards more listeners, right?
