Internet enterprises, user count, or rather traffic, is undoubtedly crucial—it's virtually the lifeline of a company.
But after capturing traffic, how to monetize it becomes an even more crucial element!
If you can't monetize your traffic, then it's nothing but junk traffic, which means the company can only burn money to maintain this massive traffic volume, incurring huge monthly costs for servers and bandwidth as well as hefty personnel wages.
Yet without corresponding income...
High expenditures, low income—what future is there to talk about for such a company!
That's why the once worldwide sensation ICQ sold itself to a traditional media giant for a relatively low price, because it couldn't find a way to monetize its traffic.
And now, Tencent Company is facing a similar predicament.
The user count is plenty, and the traffic volume is large, but an effective method for monetizing that traffic hasn't been found yet.
