It was still the early stage of the internet at that time, where everyone mainly used it to read news, send emails, search for information, etc.
The most popular websites were search engines and portal websites.
The prevalent concept of the internet was "free sharing", all websites were free, and except for online games, no other websites required any fees.
Under such circumstances, the methods for websites to make profits were quite monotonous. Besides placing advertisements, there were hardly any other sources of income.
Similarly, the methods of promoting websites were also quite monotone.
Besides traditional TV advertisements and magazine and newspaper advertisements, they just advertised on other large websites.
There were hardly any innovative methods.
Doing things like holding raffles for users was extremely rare.
In particular, in the case of Wang Ye, no individual user had ever brought out a luxury car for a raffle; it was simply unprecedented.
