As [30 days of Happiness] was doing so well in the festival, the management organising it was completely in pressure to increase its shows.
It was because a lot of people have complained that they weren't able to watch the movie because of no seats and too few screenings.
On 14 September, a long line of people were standing outside one of the screenings of [30 days of Happiness] and in the end, they didn't even get to watch the movie as the screening ended.
They were all left disappointed.
Because of this, a lot of people complained about it on the website of the Toronto film festival.
Seeing the public interest towards the movie and Omar, the producer of the movie also requesting for additional screenings, the management was unable to refuse.