"Netflix… This is a move towards more convenient, personalized content. Right now, as it's the launch party, I'd like to share some of our secrets. Trust me, this barely sums up everything. The success of Netflix will one day show that consumers want products that are easy to use and tailored to match their preferences. We are a movie, TV series, and games entertainment service. We are a relief from the complexity and frustration that embody most MVPD relationships with their customers. We strive to be extremely straightforward. There is no better example of this than our no-hassle online cancellation.
The digital marketing strategy of Netflix follows a very creative process. They post on social media regularly. Snippets from their movies or shows, famous memes, etc., are integrated into posts that make them memorable, quirky, and shareable. It ensures that the engagement rate is high.
I heard someone ask about who is Netflix's main target audience?
Netflix's target market is young, tech-savvy users and anyone with digital connectivity. The audience of Netflix is from diverse age groups and demographics. However, most of the audience is teenagers, college-goers, entrepreneurs, working professionals, etc.
Our core mission, strategy, and vision are that of "improving its members' experience by expanding the streaming content with a focus on a programming mix of content that delights members and attracts new members.
We made its way into the world of streaming by buying licences to material from other producers. While they were the first to do it – and enjoyed an enormous amount of success during the early streaming days – other companies soon began to get in on the act…."
The board director's speech included the main and the must-knows about Netflix which Ian implemented with his takeover of shares.
The discussion they had was interesting. The meeting was intense. But somehow, it ended with Ian holding his ground and his shares up in the air proving that he has every right to change things as he pleases with being the major shareholder.
The last time he would have thrown the fact that he was the major shareholder was when he first talked to uncle Mason. But for all he knew, he'd need the assistant of Mason to climb the ladders of Hollywood–and just like that, he did. And since then, he came a long way.
On the other hand, as soon as Netflix was reopened, the entire world went crazy on social media.
Many other OTT platforms like JiAM, Hitsu, TVAmaze, RealMe, and many more already existed in the world. To the competition, Netflix officially joined as it already acquired rights to stream many existing movies, series, and documentaries on the platform.
"This is a fresh beginning for Netflix! Good going! Ian's meddling in the business is truly going to be good! Looking forward to more with Netflix!" -Layla Fredd ✔
"As we've already witnessed and heard from the board of directors, Netflix is special and new, thus, it also has many features compared to other platforms. Looking for more features, maybe including a mobile app!" -Kiara
"The opening was amazing! The launch was truly different! Looking forward to sharing experiences!" - Natalie
"Netflix is an amazing name! Net (internet) + flix (films, movies)! Wonderful!" -Peter
The positive comments made by the board of directors of Netflix content with their decision.
At first, when Ian walked through the door of the conference hall and started discussing all the differences he wanted to make with the company and the brand, they didn't quite like it. But later on, Ian made them realize the power he had with the company and explained the profits they'd all gain.
Ian, who remembered the exact scenario, continued to watch the reviews from famous people who came to the opening and now was basically publicizing Netflix. All while laying in his bed.
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[Set @LA, California]
Real Estate had begun the shooting a week ago. There was a small situation with the agent of the actor who auditioned for the role of the lead. But, with Ian meddling in the situation, with Raelynn's request, things started becoming quite profitable for Renner Studio.
[Flashback]
The agent, Harley Jonathan, requested a special meeting between Ian, Raelynn, and Niko. Ian wanted to be there while he was talking to Harley, and that thought crossed his mind as soon as Raelynn complained about what happened.
By no means, Raelynn didn't want to handle a situation where she was disrespected.
Harley not only disrespected her but also used his words to make her extremely uncomfortable. But on the other hand, she had something in mind.
While he was talking, she knew that the CCTV was recording everything ongoing in the office. Which was why she let him continue speaking, without landing a slap across his face as she'd normally do.
Ian walked in, while Harley and Raelynn had an intense eye contact battle going on. Niko, who sat next to Raelynn, was extremely uncomfortable with the situation, but he wanted to be there for his best friend. Talk about things you do for a best friend.
"You must be Harley!"
As soon as Ian's voice came across the room, he stood up. "Mr. Renner, what a surprise?"
He asked with much shock layered in his voice.
Ian almost chuckled sarcastically.
"What did you expect by trying to sleep with my girlfriend? That too, at work… So, I'd use the term, my coworker?" Ian asked as he walked in, to sit right in front of everyone.
His voice held so much authority, that even Raelynn felt a chill down her spine.
"Huh? What are you talking about?"
'Ah, the classical I-don't-know-what-you-are-talking-about move' Ian thought.
"Niko, show."
Ian said and Niko got to work as quickly as possible. Showing the clip with audio, it was evident that the guy in front of Ian tried to harass his girlfriend… That too, shamelessly.
"What made you think that we wouldn't agree to your conditions? We want the actor to play the lead as I see no one better than him doing the character."
Harley was in shock. It was clearly visible that he hadn't faced such an incident before. By practice, it was sure that he had harassed women before. Which was something very common in the industry.
As nasty as it was when most men in the industry see women who'd please their eyes, they tend to look beyond career and focus on what the women could do sexually and act on behalf of that.
This was why many female actresses ended up getting into sexual relationships with the directors just because they wanted a role or they needed to climb higher in the industry.
The term, "she slept on her way up" originated from it.
"What the fuck are you saying?" Harley asked loudly. He kept his chill during the entire time knowing what sort of power Ian had over the industry, and how he could break or make careers. Yet, with how he was being exposed, he couldn't hold onto it much longer.
"The fuck I'm saying is exactly the fuck you're seeing. No shame? Did you think that she'd shut the fuck up like any other woman you've done this before? Don't think that I'm not aware of all of it. Because trust me, two phone calls, you'd be behind the fucking bars, counting days to get out."
Ian said with the same loud voice Harley used against them.
The environment got intense and everyone fell into a pin-drop silence. Harley's eyes were on Ian, as Ian looked at him with the same intensity.
"Do you fucking think that you can shout at me-"
"Yes, I do," Ian said and chuckled, sarcastically. "I seriously fucking do. I'd hand over this clip, or simply release this shit to the internet, and you'll have nowhere to go. No job to save or no life to live. Do you want that?" Ian asked calmly.
"What do you want?"
Harley asked after a moment of pause.
"I'd tell you what I want, but before that, apologize to her. Not her, but no girl deserves harassment from men like you."
"I'm sorry."
"You're what?" Ian pushed.
"I'm sorry for behaving the way I did. You didn't deserve it."
He said after thinking for so long. It was clear that the dude wanted to be anywhere other than there.
"You'll make the contracts for the lead role. There's no going back-"
"But-"
"BUT, yes. For the same offer, we were offering. Nothing more, nothing less."
"That's not happening. I'm sorry. We have certain requirements to be met if you want the actor for your movie. That's how it works. Either way, I can't."
Ian raised an eyebrow in challenge.
"Really? You can't or you won't? Because trust me, I would. I would do anything if someone had a tape of me harassing a woman in the industry, just because the deal won't go through and you would not work together. Hm?"
He asked in the most calming voice. His hands were on the table, palms meeting each other, and in fact, his entire posture was scary. His face was stern, and his eyebrows knitted into a frown.
Harley looked scared as he looked at Ian.
[End of the flashback]
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A/N; Damn Ian! I'm thinking about another showbiz novel. I'll let y'all know soon :)
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