Ultimately, as she was blocking the way for so many people, not long after the endorsement announcement came out, there was a black PR campaign against Hannah online, and in just a while, there were over a thousand thumbs up.
However, the brand quickly released a statement, expressing that Hannah was chosen to be the brand ambassador because they appreciated the qualities she possessed which align with the brand. They believed she could project the core principles of the brand.
Which is to say, with such a beautiful face, it would be a shame not to endorse makeup products.
This truth was indeed proven when the online sales of the brand skyrocketed on the day Hannah became the face of its campaign. This was a performance even A-list stars might not be able to achieve.
Hannah became the first trainee in talent show history to land an endorsement deal before her debut. In this case, whether she debuts or not doesn't seem to prove anything anymore.
