There was an active market before the entrance of the dungeon, from it Cole could see a couple of stalls with banners on them, probably belonging to some organizations of powers. Everyone had a vested stake in this place, dungeons were rare within the ,multiverse, and they could not be easily seeded.
For example dungeons can not be created in worlds that have had dungeon presence for at least a 100 years. Which usually meant that the best and only way to get access t0o dungeons and the resources they need, was to seed new worlds/universes with cores.
which is pretty much what everyone was trying to do with earth. Dungeons were seemingly endless wells of resources that cam be gained and used for a variety of things, chief among them the harvesting of prisms. Which in turn gave extra stats and skills as opposed to what you get from leveling.
