The events that resulted in the declaration of the Illusion Goddess made many powers re-examine their long term plans.
Edicts from the 4th layer had heavy weight in the 3rd layer but not so much in the ones below. The designation of a God, however, spread throughout the Celestial Fields.
Such a thing could only be done with the approval of Heaven and Earth or it would possibly invite the Wrath to some kind of punishment depending on the route taken to claim it.
Since nothing like that happened, many powerful figures had to step back and re-evaluate their plans.
Many had been about to ally but they had wanted to be in the superior position in regards to the Frey Clan. Having a Goddess in their ranks drastically changed the landscape. Not every power knew of the falling out she had with Lind Frey, but she clearly stayed tied to the Clan.