Three days later, Aethelwolf asked William to search for a suitable spot to open up a shop. He was determined to open his own shop. After the recent visit in the Ballard Pill Shop, he discovered that the shop didn't have any beauty-related pills. Aethelwolf knew that beauty products were in high demand for women. Even those high and mighty female cultivators were conscious of their appearance. He had seen their enthusiasm back when he launched the soap and other beauty products in his shops in the Regalis Continent. There was no competition in this line of business so no one should target him. His only worry was that people might get jealous of him if his business would grow bigger. To address this issue, Aethelwolf planned to limit the number of products available on sale. This should keep him from attracting too much attention.