[11/04/2019,]
A week later the gym apparel market was taken by storm as the Titan-Fit started to pop up everywhere. Rakim had expected most of his 2 million on Instagram and the od million on his YouTube to be interested in the goods since it was the first time he was selling them something. However, he was left stupefied when Felix reported the numbers of the first weeks sales, when they were having a discussion on the next steps of the brand.
The initial 40,000 units prepared for the launch sold out in the first 3 days forcing the headquarters to double production due to demand. They thought that after the initial novelty wore off things would die down but that didn't happen and a week later they were paying their factories double time. It was largely due to the prep work their marketing department had done with the 3 adverts and the fact the quality matched the hype helped things.
