Standing at the door, Anna said no more than ten international sports brands in one breath, which really shocked Lu Yu...
So, he stopped Anna's introduction, took a look at the email and fax in her hand, and murmured: "God...you are right, this is really a big problem..."
"They can't wait to see you, what should I do?"
"Let's talk about it at the time, now I just want to relax...the specific time, you arrange it, but it is best after two weeks."
"Why?"
"Because these days, I am going back to my country to deal with some things."
Anna nodded: "Well, let me do the business here. What time does the flight take?"
"Tomorrow morning."
"it is good."
"Thank you."
"You're welcome."
...
Back to the hotel, Lu Yu simply packed his luggage.
Take a good night's rest.
Early the next morning, he said goodbye to his colleagues in the United States. He took a special car arranged by Discovery Channel to the airport and returned to China on the earliest flight to Jiangnan.
On the first day at home, Lu Yu didn't do anything, and had been falling jet lag.
After adjusting to the time, he basically spent the next few days in the studio, planning to expand the storefront and ask new questions.
Recently, with the popularity of live broadcasting, the studio's business is also very good.
All kinds of skateboards and equipment were sold out of stock.
In addition to skateboarding, more and more people have asked about surfboards and winged flight suits on the website recently.
However, because of the particularity of the flight suit, this equipment is far from mass production.
Even if it really wants to develop, it will be a long and complicated process.
In this world, even skydiving has not gained popularity.
Let alone winged flight.
The reason people are interested in this sport is nothing but subjective feelings.
Lu Yu decisively abandoned the flight suit, preparing to put the center of gravity first on the surfing body.
Surfing how to say is also a sport that goes hand in hand with skateboarding.
is relatively easy to accept and popularize.
Even people without any foundation can wear gorgeous beach pants and bring their own boards to practice in the sea.
Don't have to stick to too many things.
Hazard is also within the acceptable range.
Soon, after having this plan, Lu Yu contacted Lifeng Foundry for the first time and told them his thoughts.
Business came to the house, and boss Zhou must have refused to come, so he negotiated the price with Lu Yu on the spot.
Because of the previous cooperation, the relationship is familiar.
Zhou Li is a shrewd businessman and has a long-term perspective.
In order to maintain a long-term cooperative relationship with Lu Yu, this time he gave a huge discount!
Compared with the previous price, it is cheaper by several percentage points.
After discussing the price, Lu Yu immediately purchased the design drawings of the surfboard in the system, and then inquired the [Master Guide] again, and turned the specific production process into written text, which was also sent to Chen Gong.
Surfboards are much easier to build than skateboards.
The only trouble is the production of various accessories.
Like what kind of foot rope, various types of rudder, special wax block, anti-skid plate surface, etc., all need to be carefully considered.
Second, the related surrounding props are also varied and varied.
Surfing clothes, winter clothes, etc. The most basic is not to mention, just waterproof item, you can design several styles according to the different storage properties of the board.
Thanks to the help of the [Master Guide].
Otherwise, so many things, even if it is organized for a month, I may not understand...
...
After processing the order, Lu Yu hired a team of professional network technicians to enrich the operation process of the studio.
Expand the store.
must be two-pronged.
In the Internet age, the priority of physical stores is certainly not so high.
Therefore, it is natural to start with online business.
Because new products are added, the first thing to do is to unlock the product category on the homepage of the official website to create momentum for new products.
Secondly, in order to build one's own thoughts and thoughts, other sports' propaganda is also indispensable.
There should be, there must be!
One more, and most importantly, the face project must get a bit!
Most people who like extreme sports are young people, and while taking pragmatism into consideration, the face value must not be less!
The slogan should sound, the brand should be beautiful!
As for expanding the entity.
is not going to happen overnight.
Because Lu Yu said the entity, it is not a small shop, but a multi-level outdoor brand covering extreme sports patents, equipment, clothing, supplies, experience projects and so on!
Funding is not a problem.
But it is necessary to sort out the clues.
After all, let's build a blueprint first!
Then break one by one!
With a plan, the action is not far away.
...
America.
Portland.
Portland is a veritable "shoe holy place"!
Around the world, there are nearly 800 sports brands and outdoor products companies gathered here!
at this time.
SPORTS Industrial Park.
In the building of Adidas (US) headquarters.
Michelle, then marketing director of North America, looked at the reply email in the mailbox and was worried about one thing.
A few days ago, they sent an invitation letter for cooperation to Lu Yu, but the final response turned out to be two weeks later...
Although things haven't been finalized yet, Michelle's heart has been full of ups and downs because of the temptation to check the next door in recent days.
According to reliable sources, in order to win that crazy Chinese, they have already signed an endorsement contract worth 200 million US dollars!
This incident has been circulating in the circle, saying that there are noses and eyes, and there is nothing wrong with it.
If this is true, it is definitely bad news for Adidas...
Because Michelle believes that no one will refuse this award!
Not even if he is afraid of going to heaven.
Nike noticed Lu Yu at the same time, Adidas also had a move here.
However, they are still one step slower,
Finally, in order to remedy, the management of the US headquarters and the De Guo headquarters communicated for the first time, and Lu Yu created more favorable conditions than Nike.
means a little bit unsuccessful.
The exchangeable result is to postpone the meeting...
...
In recent years Nike and Adi's battle for heroes has become increasingly fierce.
It is not uncommon for us to compete for the market and the spokesperson.
Nowadays, seeing Lu Yu as a sign that can consolidate the market and expand its strength, no one wants to let anyone else.
is different from big-name stars. Today, Lu Yu's fan audience and influence have been very impressive...
Single live broadcast popularity, it is not unusual to break tens of millions.
Such a big cake, who doesn't want a bite...
As long as you grab it, you can bring in infinite benefits yourself!
"Hoo--!"
Turned off the mail, Michelle took a long breath, picked up the phone, thought for a long time, and finally dialed a number.
After a long time, a woman's voice sounded in the receiver.
"Hey?"
When someone heard a response, Michelle immediately said: "I'm sorry, Ms. Anna, I apologize for my presumptuous behavior. Please forgive me..."
"you are?"
"Oh, I am the person in charge of the Adidas Rice headquarters, my name is Michelle."
"Uh... I got your phone number from other sources. I know this is a bit reckless, but there is something, I really want to get your reply immediately-when will we meet Mr. Lu ?Well, yes, I want to talk about endorsement..."