When any culture is born, there will always be labelled leaders.
For extreme sports, Lu Yu is its label and spokesperson!
From the beginning to the present, almost every live broadcast of him has laid the history of the development of the sport.
Freehand rock climbing, low-altitude skydiving, wilderness survival, surfing skateboarding, wing-mounted flight...
In every field of extreme sports, he has completed the achievement of "Being the Peak"!
Later people can imitate.
But it will never surpass.
The so-called later-on is even more impossible.
For now, it may just be the level of courage, perhaps dismissing most people...
...
Lying on the bed in the lounge.
Lu Yu slept until five o'clock the next morning, and slowly opened her sleepy eyes.
Last night, more than ten hours of deep sleep, so that his body and mentality have been restored due.
All kinds of discomfort, and have long disappeared in his sleep.
After getting up in clothes, Lu Yu called Anna's phone as soon as possible.
"Hey?"
"Hey, early, how did you rest yesterday?"
"Alright, what is the arrangement today?" Lu Yu asked.
On the phone, Anna sighed, helplessly said: "You may not believe it... until now, there are still reporters outside the building. Do you know? They were here waiting for you all night last night..."
lying trough?
what's the situation?
Lu Yu immediately frowned, and hurried to the window, looking down.
Everything Anna said.
On the streets, the hard-working and dedicated reporter Mi Lijian still blocked the door of the building and refused to leave.
So scary...
Looking at the scene on the road, Lu Yu could only nod his head, meaningfully said: "OK...I know...they are really crazy..."
"Lu, reporter from the United States, has always been difficult to deal with. What they do often exceeds your imagination. I have a deep understanding of this...because when I was working in the mountaineering team, I experienced their Chasing and chasing..."
"Ah, okay..."
"Right, did you have breakfast? Do you need me to send some food to your room?" Anna asked.
After sleeping for so long, my belly is really a bit hungry.
"OK, thanks."
"You're welcome. Oh, yes, there is one more thing to tell you. I received an email from NIKE in my office mailbox last night. They want to talk to you about endorsements. Are you interested?"
"Endorsement?"
"Ok."
NIKE really noticed himself.
It seems that the reporters downstairs are telling the truth.
"Where are they?"
Thought for a long time, Lu Yu simply went straight in.
"Several leaders of the NIKE headquarters have arrived in New York from Portland last night. If you are interested, I will reply to them immediately and arrange for you to meet as soon as possible."
last night...
Is Lao Mei doing things so urgently?
After a long while, Lu Yu finally nodded: "Come on, you can arrange it."
"Okay, I will do it now."
...
Last year, Lu Yu is also a loyal user of NIKE.
In addition to the relatively professional equipment, ordinary sports standard, the metropolis choose this brand.
Comfortable, durable, very practical.
'S first sneaker air cushion technology brought a revolution to the sports world.
Using this technology to create sports shoes, can well protect the athlete's knee.
Reduces the impact on the knee when it falls to the ground during vigorous exercise.
Even now, this is a very powerful technology.
Because of their early foothold, this world-famous sports brand has occupied the leading position in the pan-sports circle since the beginning of the last century.
a veritable brother.
Only his family monopolized the American sports shoes market with a share of nearly 40%...
worldwide fans are even more numerous.
If you can really negotiate with NIKE, it is a good thing for yourself.
is different from ordinary small brands.
Endorsement of this world-famous brand is in itself a mutually reinforcing cooperation process.
Because of the publicity of the brand, the influence of the spokesperson will also be improved to a certain extent.
Therefore, it is better to say cooperation than endorsement.
Of course, many conditions are needed to achieve cooperation, and the benefits of influence are only part of it.
However, this problem should be considered by NIKE.
After all, the choice is theirs.
...
Eight o'clock in the morning.
After having breakfast, Lu Yu sat on the sofa and watched TV for a while.
Until Anna informed himself that the other person was coming, he left the lounge and led by the staff to the parlor on the top floor.
When entered the door, about seven or eight tall, short, fat, and thin foreigners were already sitting in the parlor.
Although their body shape is not the same, they are all wearing formal attire.
Suit, tie, spotless.
holding various documents in his hand, whispering something there.
When it comes to emotional areas, he even points to the big screen in the center of the room.
At this moment, the big screen is looping the video of landing wings flying.
Watch the video format, 80% is a clipped version of the Discovery Channel.
The arrival of Lu Yu suspended their discussion.
Everyone turned their gaze.
'S face even showed a look of surprise and eagerness.
Then, Anna stood up, invited Lu Yu to her seat, and introduced it to everyone.
After all, I saw a real person for the first time.
Looking at the landing feathers, these high-level leaders of NIKE can't help but feel excited, and the words are full of excitement.
In fact, the introduction is just a form.
These people, almost all of them, have watched Lu Yu's live broadcast more or less.
Even if I haven't seen it, I have got a deep understanding of this Chinese from the news in recent days...
Three words, after the greeting, everyone sat down one after another.
At this time, a middle-aged man with a big belly sitting in front of Lu Yu stood up again, shook hands with Lu Yu solemnly, and then said:
"Hello, Mr. Lu! Just call me Joyce, I am the marketing director of NIKE North America, I hope our visit does not disturb you!"
"Hello, Lu Yu."
After the two shook hands, Joyce opened the conversation box and went straight to the door.
first praised Lu Yu's live broadcast, expressed his admiration, and then talked about the upcoming new series of products, wanting to invite him to act as a global spokesperson for the new series.
Immediately afterwards, the necessary details and relevant clauses of the contract were explained and explained.
Of course, this is only a preliminary idea, and the specific one needs Lu Yu to nod and agree, and then make a decision.
Nike's price tag is super awesome.
Never lose any top star.
In the pan-sports endorsement, this is very rare!
"Mr. Lu, if you have the intention of cooperation, we will definitely show our sincerity. This US$200 million contract is only a part of your compensation. In the follow-up, we will cooperate in depth with other brands in North America for you. Launch limited items!"
"Globally, every time you sell one of your limit, the profit you get will be settled in your contract by share..."