The influence and gold content of the documentary are naturally beyond doubt.
However, under the current trend of rapid development of pan-entertainment culture, its so-called influence and gold content are far from being more intuitive live broadcast programs!
In the previous life, if Beye's wilderness survived and live broadcasted globally for simultaneous live broadcasts, his popularity would definitely be raised to the next level. There is no hottest thing, only hotter!
That was the reason why Discovery Channel will only cooperate with Station B later, preparing to change its model and want to become a big wilderness survival IP in one fell swoop.
Although the effect is not good, it is undeniable that the entertainment live broadcast model is definitely much more popular than the old-fashioned documentary.
Today, in this rapidly developing world of the live broadcast industry, Discovery Channel has long seen the benefits of live broadcasts, but has never found a suitable partner.
Foreign live broadcast platforms have a single model.
Entertainment is very strong and does not apply to their seriousness.
It was not until Lu Yu's appearance that Discovery Channel vaguely felt that the opportunity seemed to be coming!
Therefore, as long as he came to China, the editor-in-chief John relied on the platform itself to open up an idea for Lu Yu to explore a live broadcast room, and gradually formed a unique operation model mainly based on live broadcasts, supplemented by documentaries, and vigorously carried out Promote!
After hearing Lu Yu's words, John shook his head and smiled slightly: "Mr. Lu, we are here to cooperate with you in depth. In addition to the related matters of the documentary, we also hope to get your exclusive authorization for overseas live broadcast!"
Discovery Channel has always given the impression of being a genuine TV channel.
The positioning is clear, and I have never been involved in others.
But this time, for Lu Yu, they made the decision to switch to live broadcast?
As soon as John said this, the Douyu employees present were stunned.
In the next second, I hadn't waited for everyone to react. The following words even shocked everyone:
"At that time, if the cooperation is reached, we will open an exclusive, globally synchronized live broadcast room for Mr. Lu on the Discovery Channel, completely breaking the restrictions of the network and letting you stand in front of the people of the world.
Exclusive live room?
Global synchronization?
Lu Yu really did not expect that the Discovery Channel will change its strategy and video output mode for itself!
The most puzzling thing is, should you even create an exclusive live broadcast room for yourself?
This step is a bit big?
Lu Yu thought that these foreigners would end up buying a documentary copyright, but the result was unexpected!
At this moment, Shi Lei and Wang Xu, who were sitting next to them, also had complex expressions and could not imagine how much determination the Discovery Channel had made before making such a decision.
The global exclusive live broadcast room is indeed technically achievable.
This is no problem.
But for media that has never been involved in live broadcasting, the monopoly of the entire overseas at a time is still quite costly.
Because he only serves Lu Yu, except for him, there is no other profit point in the live broadcast room.
After a long silence, John finally broke the situation:
"With our professionalism and related technology, this plan can be fully realized, and for Mr. Lu, we also have great confidence. I believe that one day, young people all over the world will cheer for him and become his fans, Really, this is really not an exaggeration..."
Due to the sudden incident, Lu Yu didn't know what to say for a while, so she had to smile and said, "Do you really have any plans for this?"
"Our business focus has always been on the production of documentaries, but after watching your live broadcast online, thirty years of media experience tells me that this young man will definitely be hot, so we did this without hesitation. Decide."
Lu Yu nodded thoughtfully, thanking John for his affirmation and expressing his thoughts at the same time: "Thank you for your sincerity. I am also very optimistic about this cooperation, but I have to say that it is really a surprise... "
Wang Xu translated his words. After learning that Lu Yu had the intention to cooperate, the stone in the hearts of all members of the Discovery Channel finally landed.
In particular, the editor-in-chief, John, was all smiles, and he sighed for a long time: "Oh, thank you, thank you for your affirmation, this is what we should do, because we do not want to give up this opportunity."
Subsequently, the two sides conducted in-depth discussions on specific cooperation details.
In the end, Discovery Channel won an exclusive license for Lu Yu's overseas live broadcast with a one-year license fee of US$50 million.
In addition, some of the derivative content of its extreme live broadcast, including but not limited to documentary production, has also been explored channel with a price of 30 million US dollars, which is included in the bag for a period of five years.
This means that from now on, the copyright of Lu Yu's live broadcasts and live broadcasts overseas will be unique to Discovery Channel.
In order to protect his own interests, John also said that follow-up will contact YouTube as soon as possible to remove those reposted videos. Any subsequent reposting will be infringement.
Of course, this does not include two paid broadcasts of Asuka Satellite TV.
Later, John also said that the Discovery Channel will continue to cooperate and understand with Douyu TV in the future to ensure the smooth development of the live broadcast to the greatest extent.
Compared to platforms such as YouTube, the China Live Broadcasting industry is second to none in the world, and its unique operating model and cultural atmosphere are very advanced.
Gift mode, UI design, and barrage design are all worth learning.
If a cooperation can be reached, the global live broadcast may be officially launched soon.
"Mr. Lu, happy cooperation."
After the dinner, John and Lu Yu shook hands and rejoiced: "Thank you very much. At this moment, I really don't know how to express my mood."
"I can reach a cooperation with you I am very excited, I believe my wife and son will also be very excited, I can't wait for it, I want to tell her and the little ones ."
Lu Yu didn't understand what he meant, frowning and waiting for his follow-up.
"Our entire family are your fans. Your videos, my younger son has watched it more than once, did you know? In his eyes, you are the real superhero in this world."
"haha, thank you."
Before leaving, the two also talked about the contract.
There are four copies of the contract, and two copies in Chinese and English.
Sign one at home and one at abroad.
In recent days, their group may stay in Jiangcheng to discuss related cooperation with Douyu TV.
After the matter is settled, Lu Yu is formally invited to the headquarters of the United States to finalize the relevant contract, and then officially start the global live broadcast!