With more than 250 million players worldwide, "Fortnite" has become a cultural phenomenon unlike any other contemporary video game. Epic Games has demonstrated its capacity to comprehend and adapt to its large audience, and "Fortnite" has set a new standard for continuous games. Epic has taken use of the success of "Fortnite" to question how the gaming industry works.
Few franchises succeed in becoming household brands in the hit-driven video game industry, and even fewer survive for more than a few years. "Fortnite," on the other hand, has already surpassed both of these benchmarks, establishing itself as one of the most influential video games in recent history. Epic Games' sandbox shooter has more than 250 million registered players and reportedly made $2.4 billion in revenue in 2018. "Fortnite" is completely free to play, yet gamers spend billions of dollars on in-game microtransactions and other incentives — a testament to the game's weekly updates that keep it fresh and interesting.