Apparently, trading a wine estate is far more complex than trading a bottle of wine. For instance, after finalizing the deal, Leonard and others stayed in the Bordeaux city center for the night before driving northeast to the vineyard.
Considering French land laws and tax policies among other issues, this winery would be transferred under Joan's name to avoid a series of problems.
Frankly speaking, the acquisition of the vineyard relies on the fact that Bordeaux's wine business has fully commercialized, hence, the transaction wasn't particularly difficult.
While in another prominent French red wine region, Burgundy, it is noticeably conservative. They would not sell vineyards to foreigners like Bordeaux does. Over there, even if you are a French citizen, you would be treated with prejudice if you aren't from a local winemaking family.