This was a mall that seemed to have some years on it, its outer walls adorned with decorations from the 1990s that, though not very fashionable, were rich with the local style.
After ascending to the second level via the escalator, the first shop to come into view was Leonard Ethan's, which unexpectedly did not feature the lavish Indian-style preferred by Indian people but instead a modern minimalist look.
This situation arose because, from the establishment of the brand, a decision was made to roll out different marketing strategies based on location, so outlets in various places each had their distinct features.
To give the simplest example, the shops in India were filled with Indian national style, while the Chinese shops followed a modern minimalist style, and the European shops had different styles of decoration according to the country.
"Mysterious Maya—Is this side promoting Guatemalan jade?" Joan asked curiously after glancing at the shop's signboard.
