Leonard Ethan first contacted Butler Robson, mainly because their previous cooperation had been very smooth, and the Earl's family was also running a high-end jewelry company.
Although jade is not common in the West, this semi-precious stone, which represents Maya culture, has a deep historical foundation and should have a considerable market.
More importantly, like the turquoise mine previously found on the Sinai Peninsula, this jade mine had been mined by ancient people, so it has very high cultural value.
For the Earl's jewelry company, it has been in an awkward position, being considered high-end custom-made jewelry, but lacking a unique selling point.
If there is a selling point, it would be the Earl Family's long history, but there are quite a few top jewelry manufacturers based on this selling point, so the competition is fierce, and no one has an absolute advantage.
