Although the luxury goods industry has existed since ancient times, it has only experienced rapid growth in the last few decades since the end of the Cold War. This is because the tense atmosphere of the Cold War led to a lack of motivation for luxury consumption.
After entering the 21st century, the rapid popularization of the internet has helped the luxury goods industry to climb to a new level, as the internet is capable of popularizing this field in ways that traditional media cannot.
Take a simple example: today, an ordinary person can learn the names of many top luxury brands just by going online. But in the era without the internet, only those who were concerned about the luxury industry could name those brands.
That is to say, those who own luxury goods can now let the public understand what those items represent, thus gaining great satisfaction on a psychological level, and naturally increasing their consumption motivation.
