During the premiere and the red carpet interviews, it was not only the stars and actors that are tasked with propaganda but a whole slew of other people would be doing so as well.
The cast would be the face of the entire premiering film but it was also where curious people could grind the production heads as well.
Although writers and directors aren't really that much appealing to the general audience, there are certain exceptions of notable people that the masses hope to find out more about.
Robert Zemeckis has just a short few years of his career and hadn't truly made his mark yet. However, he was among the ones to look out for in this premiere event.
By the time he and Bob Gale arrived together with their respective plus ones, pens and papers were already readied by media people to make articles of.
One among the press took the lead and asked. "Mr. Zemeckis, how do you think this new movie of yours will fare compared to your success on last year's Romancing with the Stone?"
"Well, I am quite proud of my last work but I am also quite proud of this one as well." Robert Zemeckis remained neutral but also put more light into Back to the Future as well. "Bob and I had always wanted this time-traveling film to be actualized... it's sort of a passion project of ours. We hit many stumbles to reach this point, which is why I am greatly proud to be able to show it to you now."
"Mind you... it is just a part of what we've worked hard on and we haven't finished everything." Bob assisted by side. "Still, it is already quite exciting to be able to show you a part of it."
"Sources tell me that your stumbles were more than many though..." Another press person butted in. "From 1980 to now, that's about 5-6 years of being put down on a little reject corner. Studios rejected this film concept many times and it is hard to believe that something could come out of something that many people didn't want to take part in."
"Well... it is important to note that a lot of new films we are looking forward to today have been in the reject corner for a far longer time than Back to the Future." Zemeckis calmly pointed out. "I believe a lot of what people didn't like in the past is something that many of us have taken a liking to."
"Anyways, the entire Back to the Future production timeline is a journey of its own but we do hope that you'll be wowed by the amazing timeline that we've put into the films itself." Bob was quite the handy support guy as always.
Of course, the press and media's effort to grind these production duo did not stop there and there was still a lot for their different parties to get aground on.
Red carpet interviews were a back and forth but there was also a lot to take from it aside from the usual questions, answers, and photo flashes.
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In any case, the premiere was an overall glamour and publicity event that became a tradition in a sense. However, it always had a final goal of having and helping the film gain traction and attention.
Popularity makes one stand out and that is why an event organizer like the film-distributing Columbia Pictures had to invite other notable people as well.
That is to say that it wouldn't stop at just highlighting the people that made the film happen but also sought assistance from the other people that were invited as well.
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"Mr. Douglas, are you here to support Mr. Zemeckis?" A reporter asked a premiere invitee called Michael Douglas. "Are there no hard feeling between you given that Mr. Zemeckis foregone working on the sequel to Romancing the Stone?"
"It is a shame that we couldn't work together for 'Jewel of the Nile' which is why I'm quite curious to see how this project would fare against the good thing he rejected?" Douglas said with a 'praising' straight face but it was clear he was advocating his next film while hiddenly disparaging the film of the premiere he was attending in.
It came as a shock for the media for Columbia to slip up on an aggressive invitee but it was also something that would spawn drama and intrigue as well.
Conflict always intrigues the masses. Which is why Columbia's invite to a passive-aggressive Back to the Future disliker might be a strategic thing overall.
Whatever the hidden plot was, at least the tabloids and gossip columns have an interesting article to publish.
Michael Douglas was just among the most stand-outish among the non-BttF invitees as there were a few others that gave template-y film praise and asked their fans to look forward to the film.
Sylvestre Stallone, fresh from his recent Rambo tour, found time to be on the red carpet and say a few words. Of course, his Rambo movie was still in the theaters, so he was going for a publicity piggy-backing effect.
Arnold Schwarzenegger, the other 80s buff, seems to have the same idea as his 80s rival as well as he took part in the BttF festivities. It had to be said that his new Commando film was going to be released this month as well, so conspiracies and plots were afoot.
Of course, a special mention was James Cameron being present as well, but the gossip media didn't find it weird to have him here. It had to be said that Stallone's recent Rambo was written by him and well... he kind of made Schwarzenegger's big break with Terminator.
This interconnected trio was also among the other Columbian invitees though.
Granted, the effect of them being in the premiere was already achieved. These actors, actresses, and directors have a corresponding fanbase after all.
By the time their "fans" find out that their favorite attended a certain film's premiere and advocated people to watch it, there was a high chance that they would watch it.
There wasn't a concrete study that could quantify the effect but it had worked out for Hollywood ever since and there was no harm in continuing it.
Since Columbia was a considerable Major, a lot of these "notable" people have to give them face and help out in advocating the film as well.
This was among the reasons as to why a Major Hollywood film company has an edge over others. If Creed Pictures were to go solo, then the chances of them getting support from these "notable" people were null.
Of course, it was not just Hollywood outward personalities that had been strolling the red carpet and onwards to the venue as well.
They were the people that didn't really have to go for the red carpet interviews or weren't really wanted them at all.
As established, the red carpet and the premiere were not just exclusive to the BttF cast.
There were producers, investors, and people with enough connections that gave them a chance to join in on the fun.
There was even a certain Disney power person that people got a glimpse of on the red carpet but they didn't think much of it.
It was not in their possibilities that the Disney guy may have something to do with the film premiere's other notable party: Creed Pictures.
How could an unknown like Creed Pictures even attract much attention? Columbia was distributing the film, so the Disney guy may just be joining for that reason.