The former members of the Kou Collective did not miss out on this merit point gold rush. With their superior cultivation, they also formed some of the most powerful guilds. They recruited with keen perception to search their territories for deposits and natural oddities for a finder's fee. They then leverage those for merit points, becoming the riches group in Estia.
Xasha constructed Stardust Academy branches within every city of Kyro. People in Ariah began sending their young ones to these academies for their high-quality education. Ariah was an empire that followed the feudal system, with nobles ruling over independent territories. Similar to the vassal system of Estia in the past.
There are no guilds or sects, just the feudal lords and the people they rule. Low-level nobles like Barrans lacked good quality cultivation and combat arts. Commoners did not have access to cultivation techniques unless they became a knight or servant a lord.