Chereads / Silicon Valley / Chapter 36 - Darkness Chen Cang

Chapter 36 - Darkness Chen Cang

MCI Company, the American Microwave Communication Company, is a well-known long-distance telephone communication company in the United States.

When MCI was established in 1963, it was a great success. It completely broke the monopoly of AT&T in the industry, and the U.S. telecommunications industry has since embarked on a road of competition. AT&T's full name is AT&T. As long as you know that its predecessor is a company established by the inventor of the telephone, you know how awesome this AT&T is! ! !

MCI is able to break the monopoly and has its own advantages!

In the 1980s and 1990s, MCI has always been synonymous with technological innovation in the communications field. In this era, the banner of MCI represents advanced communications technology. Even the United States Science Foundation Network () is also constructed and operated by it! ! !

Therefore, when Cisco internally reported that it was going to acquire MCI, the entire industry and the United States were shocked! ! !

The scale of MCI is huge, with a market value of tens of billions of dollars!

Cisco wanted to annex MCI right after it went public. It feels like a snake swallowing elephant!

However, the possibility of annexation is not without it.

More than a dozen banks, including Citibank and Morgan Bank, have all expressed that they will help Cisco to promote the acquisition of this case!

Cisco headquarters, CEO office.

Henry and John Chambers are plotting things.

In fact, Henry announced on the board of directors that the acquisition of MIC is actually a smoke bomb, but Cisco's real goal is "someone else"!

The company was established in 1987 and is one of the early Internet backbone Tier-1 ISP companies in the United States!

Among them, ISP refers to the Internet service provider, and Tier-1 refers to the Internet that has its own optical fiber or satellite links all over the country and the world, has global routing capabilities, and does not need to pay "tolls" from other providers. service. Tier-1-ISPs can be connected to each other through free peer-to-peer interconnection, thereby accessing the entire Internet!

As a Tier-1 ISP, the company will be the fastest growing ISP in the United States in the future, surpassing the two telecommunications giants, MCI and Sprint!

Such a company with great potential can be paid in the bag for not much money. Isn't it a mistake if you don't collect it?

The National Science Foundation Network () is developing rapidly, but the development speed of the commercial Tier-1 network should not be underestimated! It should be understood that US Telecom is not monopolized by some countries. It has more than N telecommunications companies. Therefore, these Tier-1-isp companies have developed rapidly, and they are blooming everywhere in the United States. Finally, they are connected together to form a network that is wider than coverage. .

In the end, there is still a lot of people and power, and the status will eventually be replaced by the Tier-1 network, and finally become a part of Tier-1! ! !

The company is able to stand out from the many Tier-1-isp, naturally it is by no means ordinary!

MCI company looks like a sweet pastry, but the total assets and scale are too high. If Cisco swallows it, I am afraid it will be indigestible!

The reason why Henry had to make a smoke pop is because it has only been established for two years, and it really doesn't cost much to acquire it, but Henry is afraid that AOL and Sequoia Capital will make trouble! The company will be profitable this year. Henry will acquire it before it is profitable. Only in this way can the price be cheaper!

Otherwise, AOL and Sequoia Capital made trouble and delayed the acquisition time. Not only did they achieve profitability and their value soared, but the bidding between the two parties would also cause Cisco to lose a lot of money in vain!

Henry told John Chambers to do it in secret, and negotiate with MCI on the surface, but the real negotiation should be on the company's side!

For a while, the telecommunications industry is surging!

The media reports on the negotiation between Cisco and MCI every day, and there are all kinds of news.

"One day, Cisco CEO John Chambers and MCI CEO Michael Priestley met in a hotel!"

"A Cisco executive said that the asking price of MCI was too high and the negotiations were deadlocked."

"According to Citibank executives, Cisco will lend a total of US$5 billion to Citibank, Morgan Bank, and Goldman Sachs!"

It seems that the negotiation between Cisco and MCI is going on in full swing, but in fact, Cisco is purely negotiating with various unrealistic ideas, making the negotiation deadlock! But secretly send someone to contact the real target company!

The company was very surprised by Cisco's visit. Aren't they acquiring MCI? Why did they get here?

The chairman and CEO of the company, Lauren Marks, despite his doubts in his mind, he vaguely guessed the purpose of Cisco's coming here!

Cisco's representative said straightforwardly: "Mr. Lauren Max, we at Cisco want to acquire the company and build it into the best ISP in the United States and the world!!! Although it has only been established for two years, we Cisco believes that the company It is a good company, an excellent company, and a company with great potential. We at Cisco are willing to do our best to help it! Mr. Max, I wonder if the company is willing to join the Cisco system and become one of them?!"

Seeing Cisco's promotion of the company, Lauren Marks felt a little frightened. The company was only two years old. Because it needed too much money to build the network, and there were not many users at the beginning, it was still losing money, if it weren't for loans. If you survived, I'm afraid you would be bankrupt long ago! There are many ISP companies like this in the United States.

Since Cisco has shown great sincerity, there is no need for the company to be arrogant. Lauren Marks responded directly: "We can talk about this!"

Then, a board meeting was held to discuss and discuss the matter!

At the end of the meeting, everyone agreed that joining the Cisco system is the most beneficial to the company's development. Of course, shareholders can also get a huge sum of money.

That night, Cisco and Cisco had a formal non-announcement negotiation!

The soldiers are fast, the acquisition of Cisco must be a blitzkrieg, and it will change later! Over time, it is difficult to guarantee that the news will not leak, which will cause unnecessary trouble!

The negotiation speed between Cisco and Cisco was very fast. I talked once that night, and again the next day, and then I was ready to sign the contract!

Cisco is very generous with a 100 million US dollars wholly-owned acquisition of the company, this price far exceeds the current market value, it is simply irresistible!

Cisco also guarantees that the company's original management will remain unchanged within one year, and that it will not dismiss any employees, and promises that after three years, the company will launch an equity incentive plan!

The two points raised by Cisco are very pertinent. One is for shareholders and the other is for company executives and employees. No matter which party is very satisfied with the conditions proposed by Cisco!

After the contract was signed, Cisco ended the negotiation with MCI!

Soon, Cisco announced: "On January 25, 1989, Cisco acquired the company with 100 million US dollars! The company is a very potential isp company. We believe that with the help of Cisco's resources and channels, it will Achieve rapid development!!!"

On the day of Cisco's announcement, Cisco's stock price rose by two dollars!

After Cisco's acquisition, it changed its name and reached a strategic partnership with Nicholas Group and Isearch. In addition to providing users with Internet access services, it will also provide information services, and use the resources of Nicholas Group to provide users with a variety of and even customization Value-added services.

However, the current top priority is nothing but to make a powerful dialing software.

Through dial-up software, various services can be pushed directly to users!

Simplicity is always the point that Henry insists on. Therefore, the interface of this dialing software is very simple. In the first interface, the upper middle position is a logo. This logo is also very simple. It is an artistic signature with a touch of flash embellishment. Below is the account and password input box. After the user dials successfully, another interface appears, the top of the interface displays the dialing status ~www.mtlnovel.com~, and there are two click buttons in the conspicuous place below: Global Online Portal, Nicholas Shopping Network.

Below is the "More Services" button!

Although the interface is simple and concise, it is not dazzling, and it can also highlight the two major websites and attract users' attention! ! !

In fact, for Internet rookies and veterans, the global online portal and Nicholas shopping network are enough for them!

Dial-up software is simple and simple, so it is easy to make. With the concerted cooperation of major companies under Henry's name, the dial-up software was developed within a week! "More Services" includes email, news and current affairs, financial reports, and of course, there are more features that will be added gradually in the future.

As an isp company, users are the key.

Good marketing and high-quality service are the magic weapon for ISP to win!

As for high-quality service, it can definitely be done with the resources of the company under Henry's name. As for marketing, it is a more brainstorming task.

When   isp was grabbing users, the various propaganda methods were dizzying, and even a little dumbfounded. The war between ISPs was absolutely overwhelming. Henry knew that he would have another unconscious company in the future... But Henry turned around fiercely and found that he seemed to be expanding the Internet application service industry chain \"equipment supplier- -Basic network operators-Content collectors and producers-Service providers-Users \"To do the whole thing, it is simply not to leave a way out for others!

Go your own way, leaving others with nowhere to go?