Andrea went out during office hours. I don't know what she up to today, Talia didn't update me. Nevertheless , a basket of fruits is delivered on her office in case she returns. I went back to my work, the sales on the alcohol brand is doing fine. I submitted the report to the chairman's office. A call disturb me from day dreaming, it's Dad he wants me to his office.
"Yes Dad, do you need me for something!" I asked wondering why Dad would call me in the middle of the day.
"I want these numbers higher, next board meeting is 4 weeks ahead I need something to show off with. I need achievement for the past 2 months be celebration worthy. I need you to do something. We need to work harder my transition is so boring, all aspects are mediocre. Can you do something with it please!!!" Dad requested. So he is worried for his performance as a chairman so he wants to show big improvement since he started as a chairman. Hmmm tricky job.
"But our sales are stable and our investments are on the right track, the chart is moving up on expected interval. I think that's a good thing Dad. But ofcourse we need something big! This will need more budget, we will pump money for advertizing then better the marketing style. Hopefully sales will increase double." I assured my father then give him a tap on his back. He seems heavily burden with pressure.
I left the room and plam my steps ahead. I called a friend on a TV station to give me a estimated budget for a advertizing promo for our alcohol brand. He tild me we will beneeding atleast 10 million for innitial month. They will bedoing the promo using the artist they picked, and yeah, we just need to pay. He will send me the concept tomorrow.
I called the marketing team to collaborate with me the next morning. So they can see the concept as well. I need more opinions about this.
"Tess, is Andrea already at the convention room?" I inquired, while Tess nodded as an answer.
"Actually she's been there for 10 minutes already and she's readingthe proposal by now." Tess illaborated.
"Ok, good!" I entered the room and greeted everybodu, I introduced Alfy to everybody. Alfy my friend from the TV station.He will be the one doing the promo.
"Good morning everyone I'm Alfy from TZHR station. I gave everyone a copy of my concept and also the budget plan. There I breakdown where the money will go. Of course that include the artist, with thebudget of 1 M that's including the main artist and the minor ones. Then another million for the production team Mr. Alejandro already aproaved that professional fee. Then the 8 million for the innitial runs of the promo for the whole month. That's 2 promos, 40 seconds each. Please tell me what do you think?" Alfy happily ended his pitch.
"Well I like the concept but the budget 10 million is not a good idea. I don't want give away 10 million to earn what? We are not really sure if we are gonna earn at this rate." That's Andrea commenting first among everybody in the room.
"Uhm... The chairman gave his go for this amount, we are willing to of course spend money to earn money. It's actually a good deal. Other brands are doing the same. They are spending hundreds of millions to advertizing and the return is more than double. So I think if we have the money then why not spend it." I explained to Andrea.
"This brand is immature, we just started, I'm not even sure if the surge of sales happen we have enough stock to actually comply to the demand. I say we just use our own marketing for the mean time and not rush this thing out." Andrea debated. Though I will still be the one to give the final answer to this matter.
"See, if your concern is not about the concept then there is no problem. The money is not the problem. So I think we should proceed to the promo. I'm approving this already." I gave my answer which angers Andrea even more. Though I'm scared woth her condition, she shouldn't be upset over this matter. Besides I don't get her why she would disagree with a proven method of increasing sales which is advertisement.
"I have my money on this company too. Don't disregard me just because you are 5% percent higher than what I have. How about give me that 10 million then I will deliver the sales that you want. This is my cousins project handed to me. So I know this. I just started so I haven't do anymove and I'm a little busy with something else right now. But 10M for ads? I don't think so. We can use social media already for free. My team will make our own promo, just give us the budget. In 1 week, promo is ready then in 1 month period we will see the changes in sales." She proposed seriously. I'm kind of in between. What does she knows about ads and promos, she's from an architecture firm. But she looks so eager I don't want the tension get even higher.
"Ok, I don't want to further stress you. How about we make a bet. In one month you deliver me 40 percent increase on sales with your plan then you get the 10M. If not, I need you to pay Alfy the budget for his plan using your own money. How about that?" I dared Andrea. If she's too confident of herself she wouldn't be scared of this bet.
"It's a deal! Prepare your 10 M!" She is indeed unstoppable.