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Why do startups and small companies need to attend trade shows?

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Chapter 1 - Why do startups and small companies need to attend trade shows?

In this article, I will show you why tradeshows are very important for startups and small businesses. I am writing this from my own experience, as someone who worked on designing trade show booths, actually set up trade show displays, worked the tradeshow floors as an exhibitor and as a visitor.