In the next two days, Gu Zheng led Wang Dalong, Liu Bing, and Hua Xue to work overtime to complete all the design work of Avatar game props, and successfully uploaded them to the backstage of Infinite Space Mall, waiting for official sales.
In the past two days, reports on "Avatar" have been overwhelming, coupled with the official propaganda of Infinite Time and Space, which has brought the popularity of Avatar to a new level.
The official also hyped up the upcoming Avatar skin props: All skins of "Avatar" will be launched at 8:00 on May 10th.
This news made the "Avatar" fans very happy, and many related topics and questionnaires appeared in the game community.
For example, one of the questionnaires showed the most favorite mounts, the Phantom and the Death Beast ranked the top two, and the Hammerhead Thunder Beast ranked third.
"Mr Gu, do you say that the price of our props is so high that it will not cause dissatisfaction among players? Will it have a bad influence on our company and "Avatar"!" Hua Xue asked worriedly.
She also knows that skin items are like clothes in a fast fashion brand. They are launched when a copy is on fire and a trend is formed, and then make a lot of money.
Once the craze is over, it can hardly be sold.
So in his view, pricing should be the same as fast fashion brand clothes, try to be close to the people, in order to have a larger audience to pay.
"There will be a little bit, but I don't think it will be particularly serious. After all, players also know that the skins and items on the mall are priced in infinite time and space, so the player's aura is also aimed at infinite time and space, not to mention skins. That's it, it won't make players give up playing "Avatar"." Gu Zheng said.
"Then it's so expensive, will it not sell much?" Hua Xue asked again. With her current values and consumption philosophy, she would definitely not spend thousands of dollars to buy a game skin, even if she I really like it very much. After all, I can't bear to buy a piece of clothing for thousands of dollars in reality.
"Don't worry, the Infinite Space-time official must have full confidence to make this price!" Wang Dalong replied for Gu Zheng, "Infinite Space-time has a huge department that specializes in players and designs the krypton gold system. They have more data than ours. It's much richer. They can see each player's spending habits, spending power, loyalty to the game, love and other behaviors, and the conclusion drawn through comprehensive analysis, do you think the number of skins this time Is the price set randomly?
Impossible, it must be the design plan that maximizes the profit after a detailed study of the Avatar player group portraits! "
"Oh!" Hua Xue nodded. Although he didn't understand it, he also understood that the official price was justified by them, and there was nothing to entangle.
Gu Zheng smiled. It was the first time that Wang Dalong had heard of what Wang Dalong had said. After all, he did not know as much about the game industry as Wang Dalong. Although he was the boss, he was really just a novice.
It seems that I still have a lot to learn!
Gu Zheng said heartily.
...
At 8:00 on May 10th, US local time, the "Avatar" series skins were sold on the game mall. The high price shocked many people and caused dissatisfaction among some players.
"Such an ugly character's skin is still selling so expensive, thinking about the money is crazy!"
"Although the Avatar copy is really good, to be honest, I really can't praise the look of the Na'vi people. This kind of skin is still so expensive. Whoever buys it is a fool!"
"That is, a group of primitive people who don't wear clothes, are so tall, some of the previous fashion and equipment may not match!"
"The official said, all fashion and equipment will be automatically matched, don't worry about this!"
"Maybe it's a different personal aesthetic, I think it's pretty good-looking, especially for women, a bit like a cat, very wild!"
"Yes, blue skin, with shining stars, how dreamy!"
"The shape of the Na'wei is really ugly. If it's cheap, it's okay to buy a prop that will be used as an official copy in the future. It is so expensive to sell, and strongly resist!"
Players hold their own words and complain, but the most infinite time and space is the rich players, and the official design of this item sales plan is obviously based on evidence, so despite the scolding in the community, But it still does not delay the sale of skin items.
More than 3 hours after the launch of Avatar character skins, they were sold out. Other mount skins were also sold out within 6 hours. The sales of various animal and plant decorations used to decorate the player's territory were also very good.
In just a few hours, the "Avatar" series of skins achieved sales of nearly 3 billion U.S. dollars, which really made many game companies envy, and many people have thoroughly seen the market potential of "Avatar" and players Likes.
In fact, as Wang Dalong said, the official has indeed carefully analyzed the data, and has conducted a very professional and detailed analysis of the current player group of "Avatar", so this design plan was made. The entire sales situation is even in the official Expected.
"There is no Phantom skin?" Some players commented in the community.
"Impossible, the Phantom skin must be launched, I guess it must be put in the open box, after all, the popularity of the Phantom is very high!"
"Have you not seen the official announcement? The latest mount-Phantom, will log in to the lucky draw area at 8 o'clock tomorrow. Each server is limited to 5!"
"There are only 5? I wipe it, so I won't be crazy!"
"This is wonderful. It is estimated that it will be another money-burning battle between the gold lords!"
"Unlimited time and space just can play!"
Players are aware that the most expensive part of the box-opening lottery is that from the pricing of Avatar skins and the official positioning of the Phantom mount, it is estimated that this Phantom mount will cost a few thousand dollars even if the European Emperor estimates it. Ten thousand dollars can be drawn.
In the case of a non-Chief, it is estimated that one hundred thousand dollars is less.
Wang Di's mansion, in the game cabin...
Wang Shishi happily looked at the Pandora Jungle he had created by himself, and was very excited.
At this time, the time in the territory is the same as the real Chinese time. It is already late in the night, so the vegetation of the entire jungle is exuding dreamlike halo and color, beautiful, and countless luminous insects, like stars and free. Drifting in the jungle.
The wood spirit, like a jellyfish, floats up and down in the air, as if wandering.
In order to present the beauty of Pandora's jungle in his own territory, Wang Shishi spent almost all his pocket money this time and bought the entire set of animal and plant decorations of Avatar in the mall.
In fact, she plays infinite time and space, Kryptonium is still very rational. She never spends hundreds of thousands to buy a set of equipment at once. This is her only impulse consumption.
No way, the worldview of "Avatar" fits her liking too much, and now she finally got her wish and created a Pandora jungle in her own territory.
At 8 am China time, after 24 hours of precipitation, the newly launched Avatar items were all sold out, and the final total sales were 4.35 billion US dollars. This does not include the sales part of the Mount Phantom, because the sales algorithm for this part is more complicated. , Can't be included in total sales right away.
There is not always a box-opening lottery in "Infinite Time". Generally, lottery events are held every day, and there are different themes.
There are many ways to participate in the lottery in the same period. For example, this time there are more than 20 kinds of props including weapons, skins, mounts and so on.
Although this box-opening lottery is based on the "Phantom" as a gimmick, all the income generated by this lottery still needs to be divided from other props, but the proportion is different. Like the Phantom, it must take the majority. .
In fact, this is equivalent to bundling sales, using the heat of the "Phantom" mount to drive the sales of items in other copies. This is the characteristic of "Infinite Time". Numerous copy suppliers and the platform form a strong community of interests. Being so strong is vitality.
...
In a game media company in Kyoto, the editor Cheng Liang, who has just entered the industry, handed the collected information about the sales data and evaluation of "Avatar" items to Li Wenchao, the editor responsible for writing the news article.
"Brother Chao, I really don't understand. Although the Avatar copy is very good, but to be honest, I really don't like the shape of the Na'vi people, just like a group of blue primitives that have not evolved well. The skins of this shape sell so well. Expensive, there are still people buying it?" Cheng Liang looked puzzled.
"Sure enough!" Li Wenchao looked at the sales data, nodded without surprise, and then explained: "We don't understand the world of the rich. The Avatar style is indeed not flattering, but you have to know, aesthetics. It can be guided, just like those big fashion brands launch some new trendy products, some of them are ugly to us, and expensive, but there are still a large number of people who are rushing to pay the bill. Those people may not lack this one at all. clothes.
As far as I know, there are a lot of krypton gold players in Infinite Time. Eliminate those players who really like Avatar dungeons or the shape of the Na'vi people, and there are three other types of krypton gold players.
The first type of people are really rich and self-willed. As far as I know, those people's warehouses contain almost all the skins launched by Infinite Time. Even many skins have not been used before, but they will still buy them, not to mention Avatars. The skin for the follow-up official dungeon benefits!
The second type of people like to follow suit. They basically don't have the ability to judge on their own. If you buy it, I will also buy it. This group of people are stupid people with a lot of money, and merchants like it the most.
The last type is speculators. There are quite a few people of this type. They snapped up Avatar skins. Taking advantage of this wave of heat, reselling them should be able to make some money. After all, there are definitely many wealthy followers. See Many people have Avatar skins and want them, but if they can't be bought from official channels, they can only buy them from players! "
"Oh!" Cheng Mingliang nodded, as if he understood, he was still too young and naive, and he used his own thinking and consumption outlook to measure other people.
Sure enough, poverty limits imagination!
...