International business 65

It is now almost 15 year since I began work on the first edi-tion of international business: Competing in the global mar-ketplace. By the third edition,the book was the most widely used international business Text in the world. Since then it's market share has only increased. I attribute the success of the book to a number of goals I set out for myself when I embarked on the first edition of the book. Specifically, I wanted to write a book that (1) was comprehensive and up-to-date, (2) went beyond an uncritical presentation and shallow explanation of the body of ppeknowledge,(3)maintained a tight,integrated flow between chapters,(4)focused on managerial implications,and (5)made Portant theories accessible and interesting, to students. Over the years, and through six editions, I have worked hard to adhere to these goals.it has not always been easy. An enormous amount has happened over the last 15 years,