1996
Packers stun defending Super Bowl champion San Francisco, 27-17, in Divisional playoff at 49ers' 3Com Park (Jan. 6).
Treasurer John R. Underwood reported the then-record organization profit of $5,440,628 at annual stockholders' meeting (May 29).
Packers complete $4 million Lambeau Field project in August, installing a second replay board and two new scoreboards to fully enclose the stadium.
Design of a stamp bearing likeness of Lombardi is unveiled in Lambeau Field (Nov. 3).
Packers clinch second consecutive NFC Central Division championship with 41-6 victory over Denver (Dec. 8).
1997
Packers vanquish 49ers, 35-14, in NFC Divisional playoff at Lambeau Field (Jan. 4).
Packers beat Carolina Panthers in NFC Championship Game, 30-13, earn first Super Bowl trip since 1967 (Jan. 12).
Packers defeat New England Patriots, 35-21, in Super Bowl XXXI at Louisiana Superdome in New Orleans (Jan. 26), claiming their 12th NFL title.
With wind chill registering a frigid 0 to 10 degrees below zero during the three-hour parade through the city, an estimated 200,000 enthusiastic fans welcomed Packers home from Super Bowl victory. Another 60,000 jam Lambeau Field for the official program hailing the world champions (Jan. 27).
Packers extend contract of Wolf as executive vice president/general manager for three additional years, through 2002 (April 8).
Underwood reports, at annual shareholders' meeting, then-record net income for Packers Corporation of $5,877,061 for fiscal 1996 (May 28).
Work completed on installation of new playing surface, including modern heating and irrigation systems, at Lambeau Field (June 15).
Don Hutson, most-feared pass receiver in pro football history, dies at age 84 (June 26).
Packers establish their own website, www.packers.com (July 23).
Packers' two practice fields are named Clarke Hinkle Field and Ray Nitschke Field in honor of two of the team's Pro Football Hall of Fame members, Wolf announces (July 24).
Favre signed a seven-year contract, the longest in Packers history, and one making him – at time of signing – highest-paid player in pro football history (July 25).
Gross Avenue in the Village of Ashwaubenon is renamed and dedicated as Holmgren Way in honor of Packers head coach (Aug. 17). Street, poetically, intersects Lombardi Avenue.
At a special meeting, Packers shareholders approved the issuance of additional stock for the first time since 1950 (Nov. 13), with an offering of 400,000 shares at $200 per share.
Packers' designated national clearinghouse receives 55,000 phone calls concerning new stock issues within 24 hours following announcement of sale (Nov. 14).
Packers clinch postseason berth for record fifth straight year (Dec. 1) with 27-11 victory over Minnesota Vikings.
Packers capture third consecutive NFC Central Division title via 17-6 victory over Buccaneers in Tampa (Dec. 7), earn first-round bye in playoffs and right to host Divisional playoff.
1998
Gaining berth in NFC Championship Game for third straight year, Packers defeat Tampa Bay, 21-7, in Divisional playoff (Jan. 4).
Packers earn second consecutive trip to Super Bowl with 23-10 victory over 49ers at San Francisco in NFC Championship Game (Jan. 11).
Last-minute drive falls short of tie, Packers lose to Denver Broncos, 31-24, in Super Bowl XXXII at San Diego (Jan. 25). Record, worldwide audience of 800 million, in 147 countries, views game on TV.
More than 25,000 fans turn out in Lambeau Field to welcome Packers home from Super Bowl XXXII (Jan. 27).
Legendary linebacker Ray Nitschke, a member of Pro Football Hall of Fame, died in Florida at age 61 (March 8).
Harlan announced that the stock sale, which ended March 16, yielded nearly 106,000 new shareholders, more than $24 million (March 17).
With a huge increase in the number of "owners," Packers make corporate history, hold shareholders' meetings in Lambeau Field for the first time (July 8). Record crowd of 18,707 attended. For the third consecutive year, Underwood reported then-record net income for Packers Corporation, $6,718,628 for fiscal 1997.
Packers travel to Japan, the team's first trip overseas in its 80-year history, defeating the Kansas City Chiefs, 27-24, in overtime, in American Bowl game at Tokyo Dome (Aug. 2).
Packers extend regular-season, home-field winning streak to club-record 25 games – the second-longest streak in NFL history – with a 23-15 win over Tampa Bay (Sept. 13).
Home-field winning streak ends at 25 against Minnesota, 37-24, on rainy Monday night (Oct. 5).
Packers clinch playoff berth for team-record sixth consecutive season (Dec. 19).
1999
Favre engineered an 89-yard drive to give the Packers a 27-23 lead with 1:56 left in the NFC Wild Card playoff at San Francisco, but the 49ers scored with three seconds left to win, 30-27 (Jan. 3).
Holmgren resigns to become executive vice president of football operations/general manager/head coach of Seattle Seahawks (Jan. 8).
Ray Rhodes, former Eagles head coach and ex-Green Bay defensive coordinator, named Packers' 12th head coach (Jan. 11).
John M. Jones named senior vice president of administration, succeeding Michael Reinfeldt (Feb. 10).
Reggie White, a Pro Bowl selection for a record 13 consecutive years, announces retirement, ending one of the most distinguished playing careers in NFL history (Feb. 15).
Lambeau Field was named by Sports Illustrated in June as the eighth-best venue in the world to watch sports, the only NFL stadium to make the publication's list of 20.
Largest crowd ever to see Packers play a game in Wisconsin, 78,184, watches Green Bay defeat Denver, 27-12, in preseason contest at Camp Randall Stadium in Madison, Wis. (Aug. 23).
White, the sure-fire Hall of Fame defensive end who played six distinguished seasons for the Packers from 1993-98, is honored at halftime of nationally televised game with Tampa Bay. An emotional White tells the crowd, "I have been honored and privileged to have been a Packer, and I will always be a Packer" (Oct. 10).
2000
Wolf relieves Rhodes as head coach (Jan. 3).
Mike Sherman, Seattle offensive coordinator and 21-year coaching veteran, named 13th head coach in Packers history by Wolf (Jan. 18).
Packers president Bob Harlan announces plans for proposed $295 million redevelopment of Lambeau Field (Jan. 22).
Gov. Tommy Thompson, at Lambeau Field, signed the state legislature's stadium renovation bill into law, making possible a 0.5 percent sales tax to fund $160 million in construction bonds or loans for redevelopment of Lambeau Field (May 13).
Organization suffered $419,000 operating loss for fiscal 1999, Underwood reported at the annual shareholders' meeting (July 12).
By a margin of 53-47 percent, Brown County voters approved a referendum establishing a half-cent-per-dollar sales tax to help fund redevelopment of Lambeau Field (Sept. 12).
Design for new Green Bay Packers license plate, to be available early in 2001, unveiled by Gov. Thompson at Lambeau Field (Oct. 15).
2001
Green Bay/Brown County Professional Stadium District Board approves new Lambeau Field lease agreement between district, Packers and city of Green Bay; primary term of lease is to run 30 years after opening of redeveloped stadium in 2003 (Jan. 3).
Harlan names Sherman to succeed Wolf as GM (Feb. 1).
Al Treml, only video director in team history, announces retirement, effective July 15, after 34 years (Feb. 13).
Favre signs a "lifetime" contract, with the intention that he will finish his playing career with the team (Feb. 28).
Sherman names Mark Hatley as vice president of football operations (May 17).
Packers, with help of Gov. Scott McCallum, staged a ceremonial groundbreaking ceremony in the stadium for the Lambeau Field redevelopment project (May 19).
NFL unanimously approves $13 million loan to Packers for use in financing Lambeau Field redevelopment (May 23).
Wolf retires as executive vice president and general manager, a position he had held since 1991 while leading Packers to Super Bowl heights (June 1).
Packers host first Monday night game after Sept. 11 attacks; American flag is held by Wisconsin police and firefighters, and members of both teams (Sept. 24).
2002
Packers defeat 49ers, 25-15, in NFC Wild Card game (Jan. 13).
Team stung in Divisional playoff at St. Louis, 45-17 (Jan. 20).
Packers Foundation reaches $1 million mark in grants (May 1).
Packers football operations move into new offices, locker rooms and team facilities (July 15).
New Packers Pro Shop opens at corner of Lambeau Field Atrium (July 27).
"Under construction" Lambeau Field hosts its first organized game, preseason contest vs. Cleveland, with new private boxes, press box and concourses (Aug. 26).
Team clinches inaugural NFC North championship, in a 30-20 win over Chicago, with four games left (Dec. 1).
2003
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