Benjamin regretted it. He shouldn't have believed the two when they "promised not to mess around and not to damage the company's image" and brought them over, especially knowing that the two were fans of Laila. How could he forget? Fans are irrational when they meet their idols. Didn't he also crazily chase after Madonna back then?
But he couldn't show any displeasure. Not wanting to lose more face in front of Laila was one reason, and the other reason was the identities of the two young people. One of them was his daughter, and the other was the son of a major shareholder in their partner company.
"Director Moran." Benjamin tried to catch her attention with his eyes, but she completely ignored him. In despair, he simply gave up trying to get their attention. "This time, our company is coming with a great deal of sincerity. Please take a look at this." He said as he took out a contract from his briefcase.
Laila casually flipped through two pages and indeed saw their full "sincerity" in several numbers.
"You can discuss this with my agent. Since it was introduced by my mother, Janet, I won't say those polite words. What kind of advertisement do you want to shoot?"
Benjamin had heard friends talk about it a long time ago, saying that Moran's daughter, although she planned very well and turned every project into a textbook classic case, basically wouldn't take on similar jobs unless they were introduced by family. This was easy to understand. After all, she was a top Hollywood director and managed several companies herself. She didn't lack for money that was handed to her.
He had always been curious about her and had studied her previous cases. The result was that she was indeed a genius. Genius-level ideas, as well as genius-level execution.
When he heard that he could cooperate with her this time, he beat out a bunch of people who wanted to take on the task of being here. That was also why he brought his daughter and the son of the shareholder, who could have expected that if he wanted to get the support of his wife and shareholder friend, he had to accept the request to bring the two hangers-on here? Those two kids were really good at acting spoiled.
The outcome was already very clear, he had to rely on himself to complete this task. Of course, if he could learn something by her side, that would be even better.
"Director Moran, this time I came over, the company has given me a lot of power. You can freely use your talent, and you can use the budget within 100 million pounds as you please. The company has only one request, which is that we hope you can make this advertisement a classic!"
Laila was speechless. She had heard from Janet before that this company spent more than 100 million pounds on advertising every year, and she was a little incredulous. Now they were willing to budget 100 million just to shoot an advertisement, wasn't that a bit exaggerated? And it seemed like they didn't care how she would shoot it at all, as long as it turned into a classic.
In fact, GHD thought more. Making such seemingly absurd decisions was not a momentary mistake.
Who was Laila? Her influence was worth 100 million pounds, not to mention that she had already made an advertisement for the product. And her wealth, as well as her relationship with the upper echelons of the company and her mother Janet, meant that she would not misuse the funds for anything boring.
It seemed like a lot of money, but whether it could be used up was still a question. An advertisement was not a movie, and it would only be a few minutes long in total. How much more money could be spent? So it wasn't strange for the company to set the budget a bit higher. As long as the promotion was done well, even if they shot a 100 million pound advertisement, they could use Laila's influence and this new classic advertisement to boost the value of the brand.
Wasn't the first advertisement of Hollywood's top director Laila Moran worth 100 million pounds?
Laila wasn't a professional in business after all, so she couldn't think of so much for now. She did have a good feeling about GHD's generosity. In her line of work, she was most afraid of being pointed out and talked about by outsiders who didn't understand and pretending to understand. Since the other party was willing to give her such great power and budget, she couldn't let down their "sincerity" and not make a classic advertisement.
"If all my partners could be as straightforward as you guys, it would be great. Happy cooperation." She smiled and reached out her hand.
Benjamin was ecstatic, knowing that this matter had been settled. It could be expected that they would soon have a classic advertisement broadcasted globally. Let them see what miracle Laila Moran could create this time!
So Laila, who had thought she had nothing to do before the Oscars and could study the script carefully, accidentally took on two more jobs.
One was to help a charity organization create a print advertisement with the theme of anti-domestic violence, and the other was to create an advertisement for Hermes-GHD brand hairdressing tools, which would be launched in the global market.
Although both of these were related to advertising, the significance was completely different. Laila wouldn't think that doing charity work would make her greater, nor would she think that advertising for hairdressing products was vulgar and full of copper odor just because GHD could make her a small profit.
She was a perfectionist who wanted to do things well. Since she had accepted both jobs, she had to do both jobs well.
The charity organization gave her a lot of real cases, and she also attended a support group activity on Saturday night. She even arranged to have a secret conversation with several victims who had been deeply harmed by domestic violence. These conversations would not be turned into text and appear anywhere, and she also promised not to let these people's names appear outside.
On the other hand, she also received product information from GHD. The appearance of the product, the design concept, and the functional effects were all described in great detail.
When thinking of a hair curler, most people would probably think of themselves in front of the mirror every morning styling their hair.
Laila had shot many advertisements in her previous life, so she knew how to shoot what the audience would most accept. If it was a simple description of the product's function, it would only make the audience feel bored and not bother to watch. After all, not everyone sitting in front of the TV would use hairdressing tools like that.
So she thought that the best way to shoot an advertisement was to tell a story that everyone would love to watch so that even if the viewer wasn't a user of the product, they would still be in the mood to keep watching. This was the meaning of an advertisement. Maybe these viewers didn't need it themselves, but they would always have family, relatives, and friends. How could they ensure that they wouldn't be tempted to buy it and give it away after watching it?
She never underestimated any potential customers. In her previous life, she was poor and didn't have enough money. Now it was different. When she met a company with deep pockets, why should she be polite? How to shock people was how she would do it!