"It's truly amazing! This is absolutely the greatest movie I've ever seen!"
"I came to watch the movie because of Laila, but I feel like I've become a fan of the original author of 'The Lord of the Rings.' He created a magical world."
"I feel sorry for those who haven't seen this film yet; they have no idea what they've missed."
Various words of praise were shouted by the audience. But they felt it wasn't enough; after watching the movie, their entire enthusiasm seemed to have ignited their blood. If they didn't find an outlet to express it, they felt they would go crazy!
Seeing the grand war scenes, the beautiful landscapes in the movie, and the costumes that captivated their attention, everything seemed unreal in its beauty.
Film critics and invited journalists mingling among the fans also knew that Laila had succeeded again, just based on the applause from the audience. They could understand how much the film was loved by the public.
This fervent love would lead them to share their feelings. In this era of online information, more people would see their emotions, become interested in the movie, and finally, driven by curiosity, step into the theater.
Film critics thought Laila was truly remarkable. Despite so much skepticism, she managed to create such a fantastic movie, completely unaffected by external factors. Considering her age, it was truly rare. No one doubted that ten or twenty years later, she might become the brightest star in the history of cinema because she already was now!
She was a genius and, at the same time, a lucky person.
While other directors were still struggling to make short films, she had come this far.
After the movie ended, NBC's reporter, as usual, conducted random interviews with the audience outside the theater.
"Do you like it? Of course, I love it!" A male fan, when asked by the reporter, waved his arms excitedly. "Do you know? Right now, I wish I could jump into the movie and fight the enemies with those people!"
His girlfriend also expressed the same enthusiasm, "Believe me, anyone who watches the movie will be enchanted by it. I love every movie by Laila, and I've never been able to choose my favorite because they're all so wonderful. But from today, I finally have the answer: it's 'The Lord of the Rings'!"
Reporters outside other theaters also interviewed people with similar content. Everyone seemed to be praising the movie endlessly, not a single mediocre review was found. Whether they were lucky or the movie was genuinely that good, not a single negative review appeared.
With so many positive reviews collected, the TV station personnel wasted no time editing them into advertisements for their future little boss.
Moviegoers who couldn't get tickets for a second viewing after the premiere returned home, spreading their viewing experiences through various means.
Laila's die-hard fan, Horton, was one of them.
Due to his active participation, he was well-known among Laila's fans. Each time she released a new movie, he found ways to attend the premiere. After each viewing, he wrote thoughtful post-viewing reflections, expressing his feelings about the movie in as unbiased words as possible.
He knew that blindly praising was not what a good fan should do, so he always provided sincere comments. Because of his fairness, many people paid attention to him. Whenever Laila released a new movie, many people would ask him for reviews to know if the new film was worth watching.
Today was no exception. As soon as he got home, he sat in front of the computer and placed his hands on the keyboard.
Before returning, he felt there were many feelings he wanted to put into words, but when he sat down, he realized that using those words to describe what he had seen today seemed too pale. He deeply regretted not studying literature well; if he had Shakespeare's magnificent writing style, he could depict the movie more accurately.
After thinking for a long time, he finally wrote a few lines on the webpage that had been open for a while.
"This time, my depleted words cannot fully capture the perfection of the movie. When you watch it, you will understand that all the beautiful vocabulary to describe the film is not enough. If you are a fan of Laila, believe me, you will love her even more after watching it. If you are a fan of the original work, believe me, you will discover how absurd the so-called resistance is. If you are someone who loves movies, believe me, you will find the best one in your life. If you are a passerby, believe me, after watching it, you will fall in love with the movie, with Laila, and with 'The Lord of the Rings.'"
People who had been waiting for his review discovered it at the first moment he updated it. However, what they saw this time was not the expected review but something like a piece of praise poetry.
They knew Horton's reviews never exaggerated; even though they knew he was a fan of Laila, his reviews were always very fair. But why was it so strange this time, writing such cheesy words?
Could the movie really be that good?
People were curious and couldn't help but search for more information. The reviews they found, aside from baseless criticisms from those who hadn't watched the movie, were all positive, with everyone who shared their movie tickets giving rave reviews.
If it was considered a paid promotion, could so many people be bought?
After seeing more and more positive reviews, many people couldn't resist and decided that they must go and see the movie the next day to find out if it was outstanding.
Upon returning home, Laila also went online to search for related movie reviews.
At this time, the reviews that came out were mostly from amateurs and spontaneous actions by fans. These reviews were more likely to reflect the true situation she wanted to see.
When she saw the countless trending topics related to the movie on Facebook, she knew that word of mouth had indeed been successfully created.
What is viral marketing?
This is it!
Letting the public spontaneously promote the movie, spreading it through word of mouth to make more people aware of it, is a successful marketing strategy. Compared to traditional promotion methods, it was much more effective, not to mention the money spent.
Not only her, but everyone in the company also stayed in front of their computers, repeatedly refreshing web pages. Especially Louise; she might be the person most worried about the movie's failure.
Because she knew how important the trilogy was to the company, nearly emptying the company's liquid assets for its production. A failure would mean a significant blow to the company.
No one hoped more than her for the movie to be successful and to sell well!