She had so much to choose from to edit, and she could pick out the most exciting parts of the film without worrying about revealing too much. This way, she could pique people's interest in exploring the movie's plot.
The trailer for "Harry Potter and the Philosopher's Stone" was uploaded to Harry Potter's official website and her own Facebook page immediately.
It didn't take long for a flood of comments to come in.
"This is the most magical school I've ever seen!"
"I really want a flying broom."
"Oh, I'm no longer a child, but why do I still think this movie looks so good?"
"Who said this is a movie for kids? Who said it's a bad film? I will definitely go see it!"
"Laila, even if you make a bad film, I will still watch it once, but this time it's clearly not, I will go watch it many times with my friends! Always supporting you!"
Various comments made Laila very happy; she was grateful to have so many people who loved her. She even saw familiar square characters on Facebook, left by fans from the East showing their support.
With these people, she believed that even if Joseph made a classic superhero film, she would use "Harry Potter" to show him why her movie was so popular!
As the summer blockbuster season drew nearer, the promotional battle among major film companies began in full force. Unlike films that had to rely on advertising and talk shows to gain recognition, Laila never had to spend that much. She had countless media outlets and fans automatically helping her with promotion.
Thanks to Laila, Joseph and his "Catwoman" also garnered a fair share of attention. When people talked about Laila and her movies, they would also mention the rivalry between her and Joseph. Many people said that if Laila really used the "bad movie" he had criticized to overshadow the film he was so confident about, it would be an interesting turn of events.
Initially, this was just speculation on some forums, but for some reason, this trend intensified and gained more support from people. It wasn't just people in the film industry who couldn't stand Joseph's behavior; many movie fans also looked down on him.
Regardless of whether the film he made was a bad one, someone willing to give him hundreds of millions for a movie was valuing his abilities. But then he quietly abandoned the project, even coming back to bite the hand that fed him. Who wouldn't be infuriated by someone like that?
Joseph believed he had an opportunity to shoot bigger budget films with Faaris, not realizing that his name had been crossed off the cooperation lists of major film production companies ever since he pulled his stunt. No one wanted to work with someone like that, as no one wanted to risk becoming the unfortunate one who was abandoned and then attacked in return.
Laila wasn't entirely averse to spending money on promotion, but she mostly invested it in media owned by the Moran family, such as "The Entertainer." Keeping it in the family was preferable as it ensured the money stayed within their circle.
Aside from print media, Laila also had some of the young cast members participate in radio shows. Young viewers were interested in the actors selected, and adults also found these youngsters quite endearing. They felt more curious and entertained by these fresh faces than by the many well-known, familiar actors they had seen too much of.
This time, Laila was paying special attention to the film's box office performance, so she diversified her promotional methods more than in the past. For example, in amusement parks, they sold various small props and merchandise featured in the trailer, such as broomsticks and magic wands. Not only did children show interest in these items, but many adults also felt a sense of nostalgia and were drawn to them.
Laila left the cooperation with other media to Louise to handle. Maintaining good relationships was essential; giving them benefits regularly and offering assistance in critical times could be very helpful. While these media outlets had no concept of integrity, speaking a little more diplomatically during certain situations could be of great importance to Laila.
Don't underestimate the power of words. Even though they may not be as extensive and deep as Eastern languages and vocabulary, different words can lead to entirely different outcomes in the same situation.
So, as June arrived, many places in the streets began to display promotional posters for Harry Potter. Laila also bought advertising space in Times Square, and Joseph did the same in nearby locations. Wherever people could see Harry Potter, there would undoubtedly be an image of the sexy Catwoman.
The advertising battle was heated, and both the media and the public were enjoying the spectacle. It seemed like it had been a long time since they had seen such a passionate promotion. When people talked about movies, it seemed that only "Harry Potter" and "Catwoman" were on their minds. As for other films set to release during the summer blockbuster season, many people claimed they "hadn't noticed."
Indeed, this was the special feature of this year's summer blockbuster season. It had become a one-on-one battle between Laila and Joseph, with other films being left in the dust.
The film companies with movies set to release were both frustrated and helpless. What could they do when their own company's movies went unnoticed? They had spent money, done advertising, and participated in TV shows. How could they make people remember them? It seemed that everyone talking about movies could only mention "Harry Potter" and "Catwoman," and everything else was seen as out of touch with the trend.
Reporters interviewed Joseph and asked him about his thoughts on the fact that everyone was focusing on his film now.
Joseph proudly responded in front of the camera, "It's no surprise that people love our film. Once it's released, they will realize how much better our movie is."
Seeing his pride, savvy reporters took the opportunity to ask another question, "Some people say that 'Catwoman' is only receiving attention because of Laila and her 'Harry Potter.' What do you think?"
Joseph didn't disappoint them and said something that pleased some and infuriated others, "That's an interesting speculation, but unfortunately, the situation is quite the opposite. The director and her child-pleasing movie only get attention because of the comparison with us. Otherwise, who would be interested in such a children's film?"