"Sensuality, charisma, beauty, fashion, and a hint of romance. I want all these wonderful words to become synonymous with Victoria's Secret!"
As soon as Laila finished speaking, Leslie was the first to applaud.
"Well said!"
At this moment, he finally relaxed. It seemed that what Old Moran had said was true; he had a true genius for a granddaughter. Even if she didn't achieve the promised results a year from now, just the words she found for Victoria's Secret today were enough for her to earn a 5% stake.
For a company to grow, it needs its own corporate culture. Similarly, without a correct and advanced positioning for its products, it won't work either.
What Laila achieved was precisely finding the brand's positioning. From her presentation, it was clear that she truly understood Victoria's Secret better than anyone else.
"Laila, now that we have the positioning, how do you explain this Sleeping Beauty?" He pointed to the painting on the screen.
Laila nodded, "That's exactly what I'm going to talk about next. Since 1995, Victoria's Secret has been holding its fashion shows, marking the first time an underwear brand has achieved such success. I believe this event is excellent and worth continuing."
Her words struck a chord with CEO Herbert, who showed a satisfied and content smile. After all, this was an accomplishment made under his leadership. Praising this event in front of the boss was equivalent to praising him.
As expected, after she finished, Leslie smiled at Herbert.
Laila continued, "Lingerie brands, like other fashion brands, need models to showcase their products. Therefore, my upcoming plans will primarily revolve around the models."
"Models?" Herbert was puzzled, "Are you planning to stir up rumors about the models?" This was a promotional tactic that a Hollywood director might use. Just think about the kinds of things that happen before the release of unreleased movies—either the main actors fake a romance, or a third party gets involved, declaring a breakup. The twists and turns can be more exciting than the movie plot itself.
Laila raised an eyebrow, "If you wish, I don't mind adding that approach to the promotion."
Herbert quickly waved his hand, "No, no, let's forget about that. Please continue." Stirring up rumors about the models wouldn't be a good idea. They were an underwear brand and didn't want to get too deep into Hollywood's entertainment industry.
Laila smiled playfully at him and then continued, "Here, I'm going to propose another theme." She pulled out another picture from her bag and handed it to her assistant.
The assistant projected the image onto the screen for everyone to see.
This time, the image was still that of a woman. She had voluminous, slightly curled long hair, rosy cheeks as if she had just woken up, and a pair of sensuous red lips that seemed as though they had just been kissed. These elements were quite similar to the previous image. However, the difference was that behind the woman was a pair of pristine, angelic wings.
"Victoria's Secret Angels!" Laila pointed to the screen. "In our Victoria's Secret, the hottest, sexiest, and most beautiful models will possess these wings. They will wear the most luxurious lingerie and showcase our products on the most dazzling runway."
"Wow!" The conference room erupted in astonishment. Everyone present was no ordinary person, and they understood the impact these products would have. Just imagine the visual impact of a group of stunning models surrounding you. Even Laila, a woman herself, couldn't help but be impressed.
"You're right. Miss Moran," one of the models spoke up, "We're thrilled to be a part of this collaboration. The concept is exciting and fresh."
Laila glanced around and noticed that everyone's eyes were much more enthusiastic than before. She smiled faintly, "In 1995, Victoria's Secret first used the runway to showcase itself. In 1996, Claudia Schiffer ignited the audience with the $1 million Miracle Bra. In 1997, Tyra Banks' $3 million Dream Angels Fantasy Bra left a lasting impression on many. This year, we introduced the $5 million Fantasy Angel Bra. So, what about next year? How about a $10 million Diamond Fantasy Bra, marking the end of the century with a spectacular celebration?"
"Wow! That's a crazy idea, but I love it!" Leslie clapped his hands, expressing his astonishment and excitement. "Exactly, let's welcome the new century with dazzling diamonds!"
The meeting didn't last long, thanks to Laila's conscious effort to keep it concise. In an hour and a half, they had successfully concluded. She didn't reveal all her ideas; she believed that what she had shared was enough to impress these people and make them obediently follow her instructions.
More importantly, if she shared all her plans and they decided to kick her out and replace her with someone "cheaper," what would she do then? Maybe this kind of thinking was related to her originally somewhat small-minded thoughts. After all, her exposure to certain levels of society was limited in her past life. But as the saying goes, it's better to be cautious. Even though Leslie was her grandfather's friend, who could guarantee that people would always remain pure when faced with enormous interests?
After meeting with the executives, the next step was to meet with Victoria's Secret models.
Victoria's Secret had two types of contracts for models: the regular contracts for those who only participated during fashion shows, and the spokesperson-level contracts for those who were also arranged to attend various events. Starting from 1995, Victoria's Secret models attracted a lot of attention, so even a regular contract was highly appealing to models.
To meet with Laila, the spokesperson-level models had been summoned.
"Hello, everyone. I'm Laila Moran. Over the next year, I'll have a lot of work-related interactions with you all. I hope we can have a pleasant collaboration."
Humans are visual creatures, and they experience joy when they see beautiful scenes. Just imagine the visual impact of being surrounded by a group of stunning models. Even Laila, as a woman herself, couldn't help but be impressed.
"Hello, Miss Moran," the models greeted her with laughter and playfulness. They had all received instructions to cooperate with her work. Even without the instructions, how could these women, who were deeply connected to the entertainment and fashion industries, not know the significance of Laila Moran's name in Hollywood and the fashion world?
Whether it was her identity as a Hollywood director or her skill in propelling models to fame with just a promotional photo, both aspects were highly appealing to them. What if she took a liking to them and invited them to make a cameo in a movie? What if she was in a good mood and chose them to shoot a few beautiful photos?
It's well known that the fashion world's models were practically going crazy trying to get her to take their photos. Look at the new Black Pearl, Elena, and Gisele who emerged from the Moran brand runway during Fashion Week. They had already become hot supermodels. And the man in the Beverly Hills promotional photo had caused teenage girls all over the world to swoon.
With her ability to make people famous, no one would want to be her enemy.