It was not uncommon for the newbies to assume the world of Hell to be like an RPG game. And they wouldn't have been wrong except that the difficulty level of this game was of lunatic standards and death here meanth eternal slumber.
But that was not the only factor why a true 'resident' of hell would never call it so.
The markets in hell were highly stable making it next to impossible to predict the next rise or fall in market volumes unless you have the authority to influence it. Unlike those RPG games where the cost of items could be fixed and even had discounts during certain events, the prices in hell can rise to sky high to pummel to ashes overnight. It was highly volatile and unpredictable for the newbies who weren't acquainted with it.