Actually, Liu Yiyi is often seen as a very "cold and aloof" person at Yan City Television. She graduated from a reputable college as a broadcasting major, and was a news journalist before meeting Qin Zhiyou, making her quite accomplished. However, being a journalist didn't pay well these days, so she quickly shifted to entertainment programs.
Before meeting Qin Zhiyou, she was clinging onto a middle-aged man whose family ran a mine. Despite his baldness and a beer belly with short stature, he was willing to spend money on her. At the very least, the down payment for Liu Yiyi's house was made by this man.
However, no matter how much this man pampered her, once Qin Zhiyou came into the picture, everything else became insignificant. Qin Zhiyou didn't give her money, but he introduced resources to her, sponsored her programs, which were far more valuable than money because they aided her development.