Although the script for the advertisement was very simple,
Wang Jian found filming exceedingly difficult.
Every time the camera started rolling, he felt stiff all over, his speech and movements unnatural.
Thus, in the studio, the director's voice calling "cut" could be heard frequently.
The shooting time, unnoticed, stretched much longer than planned.
Wang Jian estimated that if he weren't the author of "I'm a Great Mage," the director would have been more than willing to replace him.
The awkward problem was that most of the advertisement actors had signed contracts unlike those for film or television actors.
Instead, they were more akin to reality show participants' time-based contracts.
They were involved in filming for a set period.
Once time was up, the actors could settle accounts and leave.
Although, most of the actors involved in the advertisement chose to renew their contracts on the spot and continue filming.