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Chapter 9 - Chapter 9: Competitors

He knew Ferdinand, and he acted immediately. Although he despised the flour capitalists, he still released some goodwill, and Volvo added several brands of flour.

At the same time, I also decided to give Cotefly a lesson, and by the way establish a position in the industry.

Jeff Ferdinand's in-depth investigation found that although Cotefi was a giant in the Austro-Hungarian department store industry, his financial situation was not very good. The traditional operating model is still adopted, and family management is becoming more and more outdated.

The current head is Robert Held, an Austrian, who is less than 30 years old. Robert has ambitious ambitions, can't get used to the traditional operating model of Catefi department store, is determined to forge ahead, and has a very rigid relationship with corporate management.

Because it is a family-owned business, most of the senior members of Cotefly Department Store are relatives, including his two uncles and a younger brother, who also hold a large part of the shares.

进入 Entering the field of supermarkets this time was implemented by Robert in order to get rid of the control of management. Of course, what role the flour capitalists played in it, Ferdinand is not clear.

I figured out the opponent's situation, Ferdinand gave the task to Ferrantes. To be honest, Ferdinand looked down on Robert. Although his ability is good, it is obviously very happy.

In the current situation of Cotefly, we should not blindly start new projects, disperse limited energy, and most importantly, reform our own system.

Even if you want to enter, you should not choose to enter at this time. Even if you are entering now, you should not choose Vienna. Now is the time of the most intense competition in the retail industry in Vienna, which will consume Cote d'Or's limited ammunition.

Robert not only entered the market now, but also focused on Vienna. In one shot, ten supermarkets opened at the same time, with great momentum. Two of them were reorganized by department stores. The area of ​​decoration is luxurious and it is the best in Vienna.

Volvo has come to the present, it is time to harvest. With market support in other regions, Ferdinand can consume it. The first player will definitely be a small capitalist.

With the large-scale entry of Cotefly Department Store into the market, the smell of gunpowder is getting stronger and stronger, but the large supermarkets can't bear it first.

They have high operating costs, and a large passenger flow was originally a good thing. Customers meant profits, but now the more they sell, the more they lose. Individuals with weak economic strength took the lead in living.

In 1884, on May 18th, the Qatar Department Store could not bear a long loss, declared bankruptcy, and sounded the horn of death.

Within the next week, another department store named Philip declared bankruptcy. Then it was out of control, and then the supermarket was closed every 30 minutes.

By this time, there is no one in Vienna who can stand alone. All supermarkets have entered a state of negative profit. It is nothing more than a loss.

Volvo is no exception. Even with the huge network to reduce costs, several stores in Vienna are now losing money. The five stores in Vienna have an average monthly loss of up to 300 pounds. Compared with their counterparts, this is a small loss.

科 The Cotefly department store just entered the market, and the big mold has arrived. A big deal means a big loss. Coupled with the fact that Cotefly has learned the atmosphere of being a department store, the stores are luxuriously decorated, the layout is unreasonable, a lot of space is wasted, and the operating costs have been increased, which is now unbearable.

Robert Ferdinand acknowledged that Robert was indeed talented, and the luxurious decoration attracted a large number of people, including a large number of middle-class customers.

Unfortunately, it is now 1884, not the 21st century. The number of middle class in Vienna is limited, and it cannot support a large department store.

In order to seize the market, Cote Fei also had to follow the price reduction, or he has been discounting since the door was opened, and he has been losing more and more every day.

Ferrantz was not in vain. He first mobilized employees of Shuanghui Food Group to go to Cotefi Department Store for shopping. Thousands of people crowded out, which instantly brought Cotefi high popularity.

The products purchased by Qianlian are all predetermined, and then they are secretly transported to other cities in Vienna and sold through Volvo stores to earn the difference. They also made a slight profit for a while and made up for the losses of the Vienna stores.

Robert is in a bad mood now. In one week, the vase in his office has been changed three times.

Originally, he saw that the department store had a good prospect. With the support of Hungarian flour capitalists, he quickly entered the market, and then started a loss.

Loss is also a loss. Anyway, Robert is prepared in advance, and the current period is popular, but I did not expect that the business is so good, and then the loss is so large. UU reading books www.uukanshu. com

The 10 stores in Vienna, the least one last month, lost more than 800 pounds, and the largest flagship store lost a record 3,000 pounds. That is to say, Cotefly has a great career. If ordinary people can't stand it, they will quit the price war.

Nowadays, the goods in department stores are directly discounted by 5% off the factory price. This is the first that Volvo started, and then powerful businesses have followed up.

加上 If you add operating costs, the amount of losses has basically reached about 10% of sales. Now the more you sell, the more you lose.

Cotefi department store can now proudly announce that it is already the giant of the department store in Vienna, with the market share of the first place, far from the second-ranked Volvo.

This is also the case for Cote d'Ivoire, and the atmosphere at Cote d'Ivoire is very different now. Even with the majority of the shares, Robert's life is not easy. Last month, Cotefly Department Store lost as much as 15,000 pounds, and there are still signs of increase this month.

Even if the department store is still profitable, it is still not filled with this bottomless pit. At this point, Cotefi has invested 80,000 pounds in the department store project.

决定 Robert decided to show the shareholders a showdown, anyway, he broke the jar. Either directly give up the 80,000 pounds invested in the previous period, and lose money, and Cotefly Department Store is seriously injured; or continue to invest, first squeeze a bunch of competitors, and then the market returns to normal, and the lost money is earned back.

The meeting room of the Cotefly department store was very dull. More than a dozen people at the meeting swallowed the clouds and mist, and the smoke was filled in a moment.

"Well, everyone is here, then today's meeting will begin." Robert lost his former style