Melovin was a luxury brand with more than 100 years of history in France. Melovin group mainly focused on clothing and accessories. Later on, it derived a series of skin care products, which attracted the attention of female consumers from all over the world.
Melovin's skin care products were based on the concept of plant extraction and advocated for true self. Xia Chaoqun keenly grasped this point. Based on Jiang SE's action of cutting her hair, he successfully contacted the upper echelons of Melovin in France.
In China, Melovin's skin care products were a rather well-known luxury. They were already very famous and took up a large portion of Melovin group's sales every year. If Xia Chaoqun could become the spokesperson for Melovin's skin care products on Jiang SE's behalf, coupled with Jiang SE's reputation, it would be a true 'strong Alliance'.
