Actually, with so many celebrities and directors commenting that a movie was bad, under normal circumstances, that movie would most probably be given the death sentence.
After all, its reputation had already been confirmed by the mainstream, hence it was very difficult to reverse the situation.
But… The problem was that when Big Beard Liu posted on Weibo, he actually did not include the name of the movie.
This led to a problem. The entire internet knew that there was a movie that had a terrible reputation and was boycotted by the entire entertainment industry.
But, they did not know what movie it was.
As this was the first time such a large scale incident had happened on Weibo, countless netizens wanted to know more about the movie.
That alone practically helped to hype up the movie.