Yiming Consulting's meeting room.
Zhuge Wenbo handed a document to Zhang Guan, and then said, "The advertising contract of Daben Automobile is about to expire. I have contacted some car brands, but the prices given by the top big groups are not very satisfactory. The endorsement price issued by the KIA Automobile is quite good, 20 million a year, the advertising fee is not included. But KIA is not the top European and American car brand, and your last car advertisement is Mercedes-Benz. It's a bit big, so I have to ask about your idea."
"Why does KIA Automobile want to sign me? Isn't it Liu Feiren who has been getting these all the time?" Zhang Guan asked.
"KIA Auto's contract with Liu Feiren is almost expiring. It is said that a brand from GM in the United States is in contact with the field management center. Moreover, it seems that the signing of Liu Feiren by KIA Auto had already tasted the sweetness." Zhuge Wenbo said.
When the company entered the Chinese market, its sales were actually very poor. The people did not recognize the Korean brand. Later, the company spent money to sign Liu Feiren and let Liu Feiren endorse the model that Qianya just launched in China at the time. Maxiamium's sales in 2005 have increased substantially, reaching almost one-third of Shenji Jetta, and KIA Auto has gradually gained a foothold in the domestic market.
Zhang Guan remembered that KIA Automobile sponsored a commercial car for Liu Feiren. Zhang Guan sat in that car, and so far, Liu Feiren has not been willing to spend money to buy a new one.
"What is the specific model this time? Will it be a small car again?" Zhang Guan asked.
"The information is that the two cars that were newly launched last year, Cerato and Lion Run. These two cars are not yet listed in the country, but KIA revealed that if you agree to the endorsement, you will discuss with them and introduce these two cars into the country." Zhuge Wenbo went on to say, "In addition, I also proposed to KIA Auto a global advertising strategy, if possible, it is best to enter advertising into European and American countries."
"Lion running is okay, domestic SUVs are just emerging, but SUV models in the United States are still quite popular." Zhang Guan suddenly remembered one thing, "Do I have to get a driver's license?"
"This is easy. If you want to take the test, I will arrange it for you." Zhuge Wenbo said.
"Okay, okay, don't talk about it first." He Yiming interrupted the conversation between the two and then said, "Zhang Guan, but you made a lot of money this year, except for the personal income tax, the Shanghai Association and after deducting necessary expenses, there are more than 30 million remainings. Think about what to do next? "
"Surely continue to invest!" Zhang Guan said without hesitation.
"Oh, what are you investing in? The fund has been quite hot recently and is suitable for long-term investment. I have recently bought some and can introduce you to a few reliable fund managers." He Yiming continued.
"It's real estate!" Zhang Guan said.
"Real estate? That thing can be quite complicated. It is not easy to get everything approved for building a house for sale. Don't blame me for being honest. When 30 million is invested in real estate, there is a splash." He Yiming continued.
"He Ge, you misunderstood, I want to build a house, let alone I don't have that strength to do that. I wanted to buy the current house directly, it can be regarded as speculation!" Zhang Guan replied.
"Real estate? I wouldn't say that this is really profitable, at least it seems higher than the bank interest." Yiming said this but found Zhang Guan stared at him and immediately guessed Zhang Guan's meaning. So he went on to say, "Are you going to ask me to help you find a house again? Let's say, what kind of thing would you like, I'll contact someone to help you buy a house."
"The first-tier cities school district houses and they will not face the risk of demolition within ten years." Zhang Guan said directly.
"School district! Now the price is two or three times more expensive than ordinary houses, and it is also a first-tier city. You really can't buy a few sets with this money." He Yiming reminded me.
"It's okay, you can buy as much as you can!" Zhang Guan replied. As a person from the future, he knew how crazy the school district would be in the future. Especially after enrollment, the school district in the second experimental capital of Beijing the 30 square meters house was sold for ten thousand, the price of buying a house is enough for immigrants to go abroad to enjoy foreign school education.
Zhang Guan thought about it for a while, and then said, "In addition, I want to use some of the money for charity."
"Donating to charity? This is a good choice. Public figures should take on more social responsibilities and have a good reputation, which is also beneficial to your future development." Yiming continued and said, "I will help you contact the Red Club?"
Zhang Guan shook his head immediately. If he donates to the Red Cross, he might not know where his money would go. He continued, "I want to set up a charity fund to help some people who need help."
"Well, this running procedure will be a bit troublesome. There are many departments and many chapters. However, with your reputation and identity, there is no problem getting approval. If you want to do it, I support you. How much do you plan to invest first? To do public welfare in that respect?" He Yiming said.
"I have a preliminary plan. I want to start a free lunch plan. The main group is school-age children in poor areas." Zhang Guan then explained, "Although compulsory education has been implemented for so many years, there are many primary and secondary schools in poor areas. So lunch has also started to be free, but there are still many poor families who cannot afford to go to school. Many children start working outside when they are 12 or 13 years old to reduce the burden on poor families, and secondly, this is to encourage children from poor families to go to school."
"This idea is very good and necessary. I must support you." He Yiming said righteously.
Zhang Guan said, "I think the first step is to start from 20 schools in poverty-stricken areas and provide free lunches to students. For lunch, there should be dishes and soup, and it is best to have an egg or meat dish. I guess for a student in a school year, 500 yuan is enough. According to a school of 100,000 yuan, it is enough to take out 2 million in the early stage, and then gradually increase the investment. However, I may not have time to specifically implement this thing."
"You can recruit some volunteers in this regard, or directly spend some money to hire some local people." He Yiming wrote a few notes on the notebook and then said, "You don't have to worry about this matter, I specifically find a planner to get a detailed plan. After the Spring Festival, I will personally follow up on this matter, just wait for my good news."
...
Not long after the Spring Festival, He Yiming sent someone to send the relevant legal documents of the Charity Fund and the planning book of the free lunch plan.
The State has promulgated the "Regulations for the Management of Foundations", which requires that the original funds of non-publicly-funded foundations be no less than 2 million yuan, and must be the actual amount of funds received, and must have a standardized name, articles of association, organizational structure and full-time staff, also to have a fixed location and be able to independently bear civil liability, of course, you must also apply to the registration authority.
The application, draft articles of association, capital verification certificate, and location certificate are not difficult for He Yiming. The foundation is also named Champion Fund. The chairman is Zhang Guan and the deputy chairman is He Yiming. After the relevant legal texts and application documents are prepared, they are reported to the relevant departments. After waiting for the approval of the competent department, the champion foundation was established.
It takes a long time for the approval of a foundation. The average person would have to go through a lot of reviews, but Zhang Guan's use of his own money to set up a charity fund is a bit of a media trend, and many media immediately reported it. As soon as the offensive of public opinion came out, the foundation's approval work was quicker, and the relevant approvals came down within a few days.
On March 1, Zhang Guan held a press conference to announce the establishment of the Champions Foundation, and also announced the first plan of the Champions Fund, "Free Lunch". The dozens of sponsors behind Zhang Guan were not idle, and more or less put some blood on the spot, donated a sum of money to the champion fund, which is regarded as support for Zhang Guan.
However, those behind Zhang Guan are big companies. I don't know how much advertising publicity funds are spent every year. They spend some money to buy a good reputation. Large companies can count on this account and are willing to pay out the money.
The "free lunch" program is easy to say, but it is more complicated to implement. First, you need to select a sponsored school and communicate with the school and the local education department. The school itself is still very easy to communicate, but the local education department is going to be a lot of trouble. The so-called goose plucks hair. This fat meat can be taken out of the oil after a round of hands. This kind of purely charitable activity is organized by private equity organizations, but there is no penny for them, so not everyone is willing to do it.
...
A poor country.
In the new Education Bureau building, Pan Xiaoxian, the head of the Champion Fund's "Free Lunch" program, sat patiently waiting in the office, while the Director of Education in front of him was reading page by page of the "Free Lunch" plan.
The Secretary took it very seriously, at least on the surface. He put down the plan a few minutes later and said, "Mr. Pan, this plan is very detailed. You selected the four institutes in my county. Primary school and a middle school are located in five different townships. I have personally researched these five schools, and there are indeed many students from poor families who are studying. They can provide free lunches for poor students and solve certain difficulties for them, so that they can study with peace of mind, and become the pillars of society in the future, and reimburse the country. This is definitely a good thing, our education department is very supportive of this."
The next moment, the director's voice changed and then said, "However, our country's poor schools are not just these five, we are poor countries, and there are many schools that need help and need funding. If only these five schools, what should other schools do if they promote free lunch? Teachers and students in other schools will have ideas."
Pan Xiaoxian sounded a little bit wrong, and asked, "Director, what do you mean?"
"I think, your foundation can donate a sum of money to the education fund of our county, and then we will allocate according to the actual situation of each school to supplement the lack of education funds of each school so that teachers and students of other schools will also receive help, you can also carry out this free lunch plan." After the director finished, he lifted a box and took out a Chinese cigarette to light up for himself, waiting for Pan Xiaoxian's reply.