Hel didn't like the look the players are giving her.
It insulted her status as a god and she started raising the pressure. He didn't give a shit about the competition now. She is now completely focused on dealing with these players as if they are her archenemies.
Players didn't budge though. Of course not all of them are like that.
For example, Dayus. He caved in after two minutes and just started begging for his life as he scolded Sam's impudence along with the rest of the players' ignorance to ever even thinking of defying her like this.
Of course, Hel didn't give a crap about one prideless punk. Rather she is irked by the rest of the players even more after watching this display. Because she got reminded of what she has forgotten a long time.
