Time flies, "IA3" finally took the North American box office crown for the week of March 31 to April 6 with an opening gross of $85.36 million and a very pleasing average of $22,062 per theater across 3,869 locations; however, in the following week of April 7-13, it raked in $46.77 million (-45.2%), an impressive result that was not enough to retain its championship.
"Paranormal Activity 4" opened to an incredible $52.7 million, averaging $16,869 per theater at 3,124 locations, considering its production cost was only $5 million! This almost moved the team at Lionsgate to tears of joy, "Too great, too great!" Last year, "Paranormal Activity 3" had "only" a $55.13 million opening weekend! After making a huge mistake once, they preserved this miraculously regained fruit, but the sharp decline in media and public opinion also made Lionsgate somewhat apprehensive.
