YouTube's beta version was scheduled to go live in December, with a plan to wave the banner "Eliminate Showyourself, a New Era of Video Sharing Has Arrived," launching the first wave of promotional activities with the "Firefly Trailer Spoof Contest" to boost popularity. The event would be divided into two categories: in addition to re-editing other movies for parody, there would also be a segment for re-editing self-shot video footage. If the event successfully grabbed the public's attention, it would be a win-win promotional strategy for both Firefly and YouTube.
Of course, there would also be "Merry Christmas" selfie comedy short video activities that didn't require complex editing skills to participate, thus encouraging the public's enthusiasm for filming and sharing videos.
