Ordinary people can go viral on the Internet for no real reason at all.
Sometimes, just because someone is good-looking, he or she might accidentally become popular.
Many Internet celebrities on LovMusik who became famous because of their good looks did ordinary jobs before it all started. After their talent was discovered by others, they became popular online.
A platform like LovMusik provided a shortcut to fame for such people.
Usually, people who became popular in this manner would shortly disappear from the spotlight. After a few days, they might be supplanted by the next person to go viral.
Moreover, many influencers' reputation was not good. Most of them were just ordinary people before they became famous. When they got involved in scandals, they could get canceled very quickly.