Luke didn't know that Master Wayne's paranoia was acting up again, but he wouldn't care even if he did.
That was Master Wayne's normal routine.
Besides, Luke wasn't Superman, and didn't have high expectations of himself.
He wasn't Master Wayne either, and didn't have such a strong sense of unease.
Controlling public opinion was a little underhanded, but it was only for self-protection.
Whatever 'gods' disdained to do, he could do.
What 'people' didn't have time to do, he had time to do.
The DC superheroes either couldn't be bothered, didn't have time, or didn't have the money or resources to do their 'branding.' It was better to leave it to him.
There was a backup of this 'operation plan' in the armor's A.I. program, which could be adjusted for use here.
In any case, human nature was essentially the same, whether it was in the Marvel or DC universe.