Would creating a horror game greatly increase the chances of incurring loss?
Of course, Pei Qian knew that some horror games became extremely successful and generated a lot of profits. However, on the whole, these formed the minority.
Very few horror games could rise above the others and make an impression in gamers' minds. Most horror games and films either failed without a sound or became the subjects of dissing programs.
The reasons behind this were quite similar to those behind the unpopularity of haunted houses.
On one hand, horror naturally repels more timid gamers or viewers.
On the other hand, if horror is not well done, it could easily turn into a joke.
Take horror films for example.
In order to be really frightening, horror films had to be extremely realistic. That meant the setting, props, costumes, and make-up had to be extremely well done.
