Manager Rose reminder sounded like a threat and emphasizing Hawk's name worked well with the crowd of reporters. Certainly they were all afraid of Hawk and so they chose not anymore to pester Feather with questions about his disappearance. Besides, they all don't have the courage to write anything negative about President Hawk as they all are aware of what the consequences will be.
As the interview was about to end, only then did Hawk appear with Lucas and few of his bodyguards. Of course their presence caught everyone's attention but no one dared to approach him for an interview, instead everyone turned kind toward Feather who at that point was relieved that Hawk somehow showed up.