He watched a nature program once and found it interesting that stud cows do not mount the same cow more than once. On the same program he also seen how some bird species are supposed to mate for life. Somehow he relates more with the cow than the birds. He sleeps with girls more than once but never two nights in a row. He likes to alternate. He tells the girls that is how he gets to miss the girl again.
Some girls totally reject the idea at the outset. Some were at least curious. Then there were those who appear to be totally cool with it. The concept would have been unthinkable with girls from his own age group. He gains more ground with the younger ones. They've seen how the normal structures failed and are eager for alternatives. So for those who were open to exploring his theories, here are the basics.
Subscribing to the monogamy concept is risky. Man is biologically designed to spread the seed. Nature weeds out those who no longer respond to the call by way of afflictions. Men who are still sexually active even at the later stage of their life seem to have better chances of pushing back these physical illnesses. Some who ignore their desires just to avoid deviating from social norms adopts generally unhealthy lifestyles such as gambling and substance abuse or just become really cranky most of the time. Their women are unhappy also as they do not do them as often and as vigorously as before. Some of these women think that they are not desirable anymore, mostly those stay at home moms. But for those who still work they routinely encounter guys like Maine who can sense their yearning and lets them know how voloptous they still are.
Women becomes more desirable and skilled in the art of pleasure with practice and multiplicity of partners. Girls are surprised to meet someone who encourages them to sleep around and is actually turned on by their stories of how they are with their other guys. He is glad to continuously find confirmation of his theories about female sexuality as the girls open up and tell them about their innermost desires and sexual fantasies. Certainly this deviate from the expectations today's society has on women. Together they begin to see everyone else as insecure conformists. They are trailblazers for their generation in the same way that the hippies were in the late 60s and early 70s.
They have not gained enough courage to organize and influence legislation as they are aware on how deeply entrenched the unnatural way of life is in the the economic system. But within their inner circle they thrive and prosper.