"Da Mi launches 100% domestic mobile phone through the night."
The next day, this news became a hot search topic and the center of debates for many netizens. It turned out that Da Mi Company had released the second "100% domestic" mobile phone at 12 midnight. This was done with no warning, no publicity to warm up the responses from potential audiences, and no invitation to the launch event. As the launch event was prepared in a hurry, there were not even a few Powerpoint slides to accompany the demo. The few hundred or so audience members were all Da Mi staff. However, due to the lack of copy and scripts for the speech, Lei Xiao Jun's performance onstage was messy and incoherent.
Hence, this launch was called "The Most Inadequately Prepared Launch Ever."
