The majority of the film festival's participants were unknown faces. Many of them might be famous in their home countries, but they were all considered newbies in the international scene. Only a few participants were world-famous celebrities. As a result, the media would usually just go through the motions and take photos of whoever posed in front of them, even though they had no idea who the hell they were photographing. It was part of the red carpet event's programme.
Attendees would pose in front of the cameras wearing their best dresses, suits, or if they were daring enough, costumes or other unconventional outfits. Many fashion and entertainment media outlets published various best and worst-dressed rankings throughout the duration of the Sommet International Film Festival. In addition to showcasing arts and culture of films from all around the world, the film festival was basically a parade of fashion as well.