Each pattern was meant for a piece of dress. Once a customer selected that design, it would not be for sale again.
In the high society, including the A-listers in showbiz, it was utterly embarrassing for one to see another person wearing the same outfit as theirs, be it while attending an important business cocktail, making a public appearance, walking the red carpet, or showing up at a screening.
Having someone wearing the same attire was not the worst, though. What could be worse was that one person looked much better than the other in that same clothes.
To avoid such an embarrassing situation, everyone would wish to have her outfit as the only one.
Hence, it could be said that every gown from LOVER was unique and the only one in the world.
Of course, with their topnotch services, the outfits tailored here were expectedly expensive.
